Terms
McDonalds and Burger King is an example of _______ competition
Direct
The group of people you are trying to sell your product to
Target Market
Changing the form of something to make it more convenient.
Form Utility
Gathering results of a survey and using that information is an example of
Information Management
A business selling to another business is what kind of transaction
Business to Business
Surveys used to determine what the customer is interested in.
Market Research
Walmart places school supplies in the front of the store in early July. This is an example of
Time Utility
Releasing new software updates to better the quality of your product is an example of
Product Management
Which buying motive is most likely used for extensive buying decisions?
Rational
Buying something because it makes you feel good is an example of which buying motive?
Emotional Motive
A gas station near an interstate exit is an example of
Place Utility
Borrowing money from a bank to pay for a marketing campaign is an example of
Financing
When a business sends you a coupon on your birthday, they are most likely encouraging
Brand Loyalty
What sets you apart from someone selling the same thing as you
Competitive Advantage
Offering multiple payment options is an example of
Possession Utility
A buy one get one free sale is an example of
Promotion
Your commitment to your customer
Brand Promise
Adding a new item to your menu is an example of
Diversifaction
Nutrition labels on products and prices on selves is an example of
Information Utility
Shipping product to a warehouse to be stored is an example of
Distribution