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Promotional Messages
Visual Merchandising
Store Image
Principles Of Design
Promotional Steps
100
advertising, personal selling, publicity, public relations, and sales promotion
What is promotional mix?
100
attractive and appealing physical display of merchandise combined with effective store layout and decor
What is visual merchandising?
100
help communicate information about a store
What is a sign?
100
balance, proportion, emphasis, and rhythm
What is principles of design?
100
strengths, weaknesses, opportunity, and threats
What is SWOT analysis?
200
any paid form of non-personal presentation of ideas, goods, or services made by an identified sponsor
What is advertising?
200
perception of store in the minds of a customer
What is store image?
200
illumination to create visual impact
What is lightning ?
200
display may be formal imparting a calmer mood
What is balance?
200
written document that details a company's promotional effort for a certain period of time
What is a promotional plan defined?
300
personalized two-way communication with a customer in the process of exchanging merchandise for money or credit
What is personal selling?
300
physical and visual presentation of merchandise in an attractive and appealing way
What is the display?
300
tools and equipment used in the construction of display?
What is materials?
300
focal point of concentration of interest should be defined to the customer
What is emphasis?
300
websites, company records, previous sales
What is a bibliography?
400
no charge newsworthy information placed in the media about a company, product, or person creating a desired image can be negative or positive
What is publicity?
400
capture customers interest, visually create sales, and promote store image
What is the goals of visual merchandise?
400
outline of display
What is shape/ silhouette?
400
appropriate size in relations to others
What is proportion?
400
back to school, mother's day, prom, independence day
What is promotional plan theme examples?
500
promotional activities designed to increase customer traffic, sell goods, and improve company image
What is special events?
500
presentations that provide an idea rather than specific merchandise
What is institutional display?
500
predicts movement and directs customer point of view
What is line?
500
brings easy eye movement to the display, moves customers eye side to side, back to front, element to element
What is rhythm?
500
description of store and customers
What is a business description?