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Elements of an Argument
Persuasive Techniques
Persuasive Techniques
Commercials
Review
100
A(n) _____ is a claim supported by reasons and evidence.
argument
100
Which technique taps into people's need to feel superior (better, more important)?
Snob Appeal
100
This technique uses words with strong positive or negative connotations to stir people's emotions.
Loaded language
100
Which technique does this commercial use? SPCA https://www.youtube.com/watch?v=IO9d2PpP7tQ
Appeal to pity
100
The person who tells the story
Narrator
200
The ______ is the writer's position on a problem or an issue.
claim
200
Which technique taps into people's desire to belong or fit in?
Bandwagon
200
Which technique makes people feel as if their safety, security, or health is in danger?
Appeal to fear
200
What technique does this commercial use? Lindt https://www.youtube.com/watch?v=7A49dCK8Loo
Loaded language or snob appeal
200
The feeling or atmosphere the writer creates for the reader
Mood
300
_____ are reasons and evidence that back up the claim.
Supports
300
Which technique relies on the backing of a celebrity, an expert, or a satisfied customer?
Testimonial
300
Which technique tries to gain moral support for a claim by linking the claim to a widely accepted value (or what's right and wrong)
Ethical appeal
300
What technique does this commercial use? Hooked on Phonics https://www.youtube.com/watch?v=NmObpaQY5Bw
Testimonial
300
An insight or message about life, stated in a sentence
Theme
400
When an author "gives in" a little bit to the other side by acknowledging a point made by their opponent
Concession
400
Which technique taps into people's compassion for others?
Appeal to pity
400
Which technique is used in the following slogan: America's FAVORITE burger!
Bandwagon
400
What technique does this commercial use? Dawn https://www.youtube.com/watch?v=CLU1wB1Tzkc
Ethical Appeal
400
An object that stands for or represents something else.
Symbol
500
The "come back" to the concession
Counter Argument
500
Which technique connects a product, a candidate, or a cause with a positive image or idea?
Transfer
500
Which technique is used in the following slogan: Big. Beefy. Bliss.
Loaded Language
500
What technique does this commercial use? Life Call https://www.youtube.com/watch?v=bQlpDiXPZHQ
Appeal to fear
500
The use of sensory details to describe something
Imagery