Sport and Event Marketing II: Unit 2 and 3 (Half of 3)

Market Analysis

100

process of assessing a specific market within an industry to understand its dynamics, trends, and competitive landscape.

Market Analysis

200

Involves creating actionable strategies based on insights gained from market analysis, detailing how to reach and engage the target market.

Market Planning

300

1. Define Target Market 2. Gather Data 3. Analyze Data. 4. Draw Conclusions

Steps in a Market Analysis

400

CRM Software! (What does CRM stand for?)

Customer Relationship Management

500

Data Analysis Tool for organizing data (uses cells to organize data)

Excel Spreadsheet Software

Target Market

100

Customers who have the same needs that are in the same specific market

Target Market

200

Gender, heritage, religion, socioeconomic status, life stage

Demographic segmentation

300

regions, states, neighborhoods, cities

Geographic Segmentation

400

Lifestyle, personality, interest, activities

Psychographic Segmentation

500

Rate of use, benefits derived, loyalty response, occasion response.

Behavioral Segmentation

SWOT Analysis

100

What does SWOT stand for

Strengths, Weaknesses, Opportunities, Threats

200

Advantages, what we do well?, our assets, where do we make our money?

Strengths in SWOT

300

What do we lack?, what are our competitors doing that we are not? How can we improve?

Weakness questions in SWOT

400

Finding new ways to serve customers, Looking at Economic trends, Looking at thing that competitors missed

Opportunity in SWOT

500

What obstacles do we face?, where are we vulnerable?, what trends are harmful to us?

Threat questions in SWOT 

Promotion Mix

100

One of the 4 "P's" of Marketing that tells customers about a company's good and/or services that persuades them to buy or form an opinion

Promotion

200

A promotional activity that occurs when an organization provides money or resources to an event in exchange for affiliation. 

Sponsorships

300

Any paid form of nonpersonal presentations of goods and/or services. The word starts with an "A". Examples would be TV commercials, online, newspaper and magazine promotions. 

Advertising

400

This answer has two words. The first word is personal. The definition of the answer is the form of promotion that determines clients needs and wants and responds through planned, personalize communication that enhances future business opportunities.

Personal Selling

500

This answer has two words. The second word is promotion. Examples for this answer: Window displays, coupons at grocery stores, sample products, discounts, etc...

Sales Promotion

South Garner Sports

100

This sport takes place in the spring season. Requires hitting, running, and sliding.

Baseball or Softball

200

This sport takes place in the Winter season only. Sport involves sprinting, jumping and sliding. 1, 2 or 3 points can be rewarded for scoring.

Basketball

300

This sport takes place in the Fall season only. Eleven players can be on the field for a team. Involves running and throwing.

Football

400

This sport involves singles and doubles. Requires a person to hit the ball back and forth against an opponent.

Tennis

500

This is a new sport at South Garner. Played on the football field. Involves running, throwing, and catching.

Flag Football