"P" Mix
"P" Mix II
MLS Math
MLS ALL-STAR GAME
100
One of the 4 "P's" of Marketing. This "P" tells customers about the company's product and persuades them to buy.
Promotion
100
The specific group of customers a business wants to reach with its products, promotions, and advertising.
Target Market or Target Audience
100
An MLS team sells tickets for $25 each during a promotional night. If 40 tickets are sold, how much money did the team make?
$1,000
100
What does professional MLS stand for?
Major League Soccer
200
Presentation of goods and services that is NOT PAID for by the company or individual that benefits from or is harmed by it.
Example: What people say about a good or service.
Publicity
200
The specific combination, or blend, of marketing communication channels that a business uses to send its messages to customers.
Promotional Mix
200
An MLS team sells game tickets for $30. If 50 fans buy tickets during a promotion, how much money did the team make?
$1500
200
What city and state is the 2026 MLS All-Star game being held?
Charlotte, NC
300
Any paid form of nonpersonal presentation of goods and services.
Examples: TV commercials, online advertisements, newspaper and magazine promotions.
Advertising
300
A marketing strategy where a company pays money or provides support to a team in exchange for exposure.
Hint: This marketing strategy uses ALL elements of the "P" mix.
Sponsorship
300
A team store sells MLS scarves for $18 each. During halftime, they sell 35 scarves. What was the total sales revenue?
$630
300
What city and state was the 2025 MLS All-Star game held?
Austin, Texas
400
Type of promotion that finds clients needs and wants through planned, personalized communication.
Personal Selling
400
What is this graph called?
Product Life Cycle
- Intro
- Growth
- Maturity
- Decline
400
An MLS team runs a “Buy One Ticket, Get One Half Off” promotion. A ticket normally costs $40. If a fan buys two tickets, how much do they pay total?
$60
400
What city and state was the 2024 MLS All-Star game held?
Columbus, Ohio
500
Activities that STIMULATE a customer to buy a product.
Examples: BOGO, 50% off
Sales Promotion
500
Promotional techniques that are low cost and focused on attracting attention.
Ex: Street art, bubble wrap on city buses, and images placed on everyday objects
Guerilla Marketing
500
An MLS team runs a “Buy 3 Tickets, Get 1 Free” promotion. If a fan buys 12 tickets, how many tickets do they receive in total?
16 Total Tickets
500
What city and state was the 2023 MLS All-Star game held?
Washington, DC
