An appeal that works to establish the trustworthiness of the speaker
What is ethos?
200
An introduction should start by doing this one thing.
What is setting up the conflict?
300
An appeal dealing with the emotions
What is pathos?
300
You support your claim with this (be specific)
What is specific textual evidence?
400
An example of persuasion that is both ethos and pathos
What is Obama telling stories from his youth? We feel for him and realize that we can trust him because he's been through hard times and still made it.
400
The way in which concessions strengthen an argument.
What is it shows that you see both sides of the argument but still prefer your side?
500
Using two of the three appeals, try to convince me that you deserve a better grade in my class.