United Way 101
What are the 7 communities United Way Waterloo serves?
Waterloo, Kitchener, Cambridge, and the townships ( North Dumfries, Wellesley, Wilmot, and Woolwich )
What are key components of a campaign kick off?
All staff attendance, announce goal (financial, participation), engage leadership team, have an impact speaker, make it interactive and fun!
What is our resource library called? How can you access it?
Campaign Toolkit; Link on our website www.uwaywrc.ca
What are the 7 cause areas employees can donate to?
Children & Youth
Food Insecurity
Affordable Housing & Homelessness
Mental Health & Addictions
Community & Social Supports
Literacy, Employment Skills & Assistive Devices
Hate, Gender-based & Family Violence
What is your role as a Workplace Ambassador?
What does United Way do?
We are fundraisers who support a network of non-profit partners whose programs and services are locally focused, informed, connected, and prioritize helping people reach their full potential.
What are 2 key messages to share about United Way?
Your donation stays 100% local
We invest in 79 programs and initiatives
United Way is the second largest funder of social service programs across Canada
We invested over $2.5 million on Waterloo Region last year
What are 2 materials you should print and share at your workplace?
Workplace Campaign Poster, Donation Form
What are the 2 most common gift types?
Employee giving, Workplace Special Events
Other gift types are corporate/matching, sponsorships
What is the ideal length for your workplace campaign?
2 weeks
TRUE/FALSE: United Way is the largest private funder of social services in Canada
True
What are 3 objections you may face during your campaign?
Can't afford to give, concern over admin costs, already give to another charity
Give 3 examples of workplace special events
Chili cook-off
Silent/Online auctions
Dress down days
Name 3 benefits of using our e-pledge system
Quick and easy
Donation link / QR code available 24/7
Real-time donation tracking and history
It's free!!
State 3 ways to prepare for a workplace campaign
Pick a campaign launch date
Build a team- ensure representation from all departments, and get management involved
Assign roles
When did United Way start in Canada? Where were its first offices located?
1917; Montreal and Toronto
What are 4 tips to successfully communicate with an audience?
Be sure to ask everyone assigned to you to give.
Share your enthusiasm and commitment.
If someone says no, try to determine why and address their objection.
Be fearless, and remember you are asking on behalf of a community.
What are 4 types of community engagement?
Impact Speakers, Seeing is Believing Tours, Day of Caring, Make the Month Poverty Simulation (contact us at least 2 weeks in advance)
What are 4 incentives to encourage giving?
Interdepartmental challenges, draw for a day off if you give early, prizes for special events, senior leader will do something like dye their hair if you reach your goal
What are 4 key steps to wrapping up your workplace campaign?
Prepare a Workplace Campaign Summary Form with pledge forms/cash/cheques, share the results with the team, thank everyone, have a debrief meeting with a United Way Staff partner.
How many households in Waterloo Region are living with low incomes?
1 in 8
What are 5 touchpoints to make during the campaign?
Launch email/event, reminder 1, reminder 2, wrap up email/event (announce results), lapsed reach out
Name 5 of our Funded Organizations
211, Argus Residence, Cambridge Food Bank, House of Friendship, A Better Tent City, Camino Wellbeing & Mental Health, etc.
What are 5 methods of collecting donations for United Way?
Paper Pledge Form
TipTap – cashless with Tap enabled Debit/Credit/Google Pay/Apple Pay (card, phone, smart watch)
ePledge with workplace specific giving link/QR Code
Special Events Online
Third Party Tools - Benevity, CanadaHelps, GoFundMe, etc.
What are 5 ways to make a workplace campaign engaging?
Share your financial and participation goals with the team.
Book an impact speaker.
Engage the leadership team.
Make presentations interactive.
Run some special events.