Typography
What is the purpose of design?
To grab the reader's attention.
What are the 5 types of elements of design?
Balance, Contrast, Unity/Harmony, Scale/Proportion, Dominance/Emphasis
What are Graphics?
Anything on the page that is not actual text, from simple line drawings to fully active images found on the World Wide Web.
What is Aspect Ratio?
The relationship of an object’s width to its height.
Typeface Categories
What is Unity/Harmony?
All of the design elements are consistent with each other in shape, style and color and consistent with the overall message
What are the 2 major types of Graphics?
Raster graphics, and Vector graphics.
What is cropping?
Cutting out part of an image
What are the 2 kinds of typeface spacing?
Monospace
Proportional
What is Contrast?
is when you emphasize the differences between elements to create interest or excitement.
What are the four types of factors that effect Graphic formats?
Color depth, compression, portability, and transparency.
What are the layers?
Compiling multiple pictures or objects together into one image
What are the 3 different types of font spacing?
Leading, Kerning, Tracking
What are grids?
Is the use of columns and/or rows in design. This technique is used frequently in print and web design.
What are the two types of compression?
Lossless, and Lossy
What are selections?
Identifying a specific area of a layer or image that allows you to move or apply techniques to only that specific area on that specific layer.
What's font personality?
Font choice should convey the meaning or personality that matches the purpose of the design
What is the Optical?
The center is the spot that the eye sees first when it encounters a page.
What is portability?
How easily you can open, modify, and view the files on computers using different operating systems, software and browsers.
What is transforming?
Hanging a graphics size or dimensions through commands such as scaling and rotating.