Typing
the style, arrangement, and appearance of text
Typography
Vertical spacing between of lines of text
Leading
Considered calming; blue, green, violet
Cool Colors
An athletic company wants to use the highest quality photograph for their print advertisement. Which files are the best option to use?
JPG
Jack would like to apply a stained-glass affect to his photograph. Which image editing technique shoul be used?
Filters
The basic design of a character
Typeface
Horizontal spacing between all the characters in a
large block of text
Tracking
Considered exciting; red, orange, yellow
Warm Colors
An athletic company wants to use an animated graphc on it website. Which file is the best option to use?
GIF
A photographer is printing photos for her client. She needs the images to print clearly without pixelation or blurriness. How would the resolution be measured?
DPI
• No strokes at the tips of the letters (translates to without serifs)
• Easier to read on digital display
Sans Serif
Horizontal spacing between pairs of letters
Kerning
Unify a design; beige, ivory, taupe, black, gray, white
Neutral Colors
This format is common for publishing electronic documents and ebooks. Sharing files regardless of available software and is viewable with Acrobat Reader, a free program by Adobe.
A student would like to remove a stranger from the edge of the beach photo. Which image editing technique should be used?
Cropping
• Designed strictly to catch the eye
• Should be used sparingly.
• Can be hard to read.
• Used for decoration
• Should never be used in body text
Ornamental
The length, width, and depth of an object
Positive Space
Any three colors which are side by side on a 12 part color wheel; usually one of the three colors predominates.
Analogous Color Scheme
Mary is creating a basic line art graphic. She does not want to save the graphic as a GIF or TIFF file. What file format would be the best alternative?
PNG
A student needs to reduce the size of an object in his graphic design project. Which image-editing technique should he use?
Scaling
• Use decorative pictures or symbols instead of characters
• Allows the user to use a symbol to convey the message
without importing a graphic
• Example: Webdings
• Can be used for specific purposes such as musical
notation and mathematical symbols
Symbol
• Can be any size, shape, texture, pattern or direction
• Can be straight or curved
Lines
▫ Uses variations in lightness and saturation of a single color.
▫ Produces a soothing effect
▫ Easy on the eyes; however, can be difficult to highlight important elements
Monochromatic Color Scheme
Sarah receives company faxes on her computer. What file format is recommended for fax storage?
TIFF
A student would like to add a title to her magazine cover project using graphic editing software. Which image editing technique should she consider using?
Layering