Old School Marketing
refers to traditional marketing methods that were popular before the rise of digital technologies
What is Traditional marketing?
marketing that often relies on mass media advertising, which can only reach a limited audience
What is the issue of limited audience reach?
Selling your company or yourself
What is Unmarketing
Selling a product
What is Marketing?
a method that relies on web and media platforms for marketing
What is the Pull Method?
An event where many vendors come to market their products
What are trade shows and events?
It is difficult to accurately track the success of traditional marketing campaigns
What is the issue of inability to track results
How you interact with consumers in an authentic and personal way
What is Unmarketing?
can be very boring and status quo.
What is Traditional Marketing?
An outbound marketing strategy that relies on things such as press releases and billboards
What is the Push method?
When a marketer cold calls potential customers.
What is Telemarketing?
When traditional marketing methods, such as television and print advertisements, can be expensive and may not provide the desired results.
What is High cost
developing a relationship with the consumer.
What is unmarketing about?
building trust between the consumer and a brand
What is Consumer-brand relationship?
concerned with making a sale, rather than building a relationship with their consumers.
What is Push & Pray?
promoting products and services through mass reach and brand recognition rather than personalization and targeting specific audiences.
What is the focus of Old School Marketing
When marketing is often viewed as intrusive and disruptive, leading to a negative perception among consumers.
What is interruptive nature?
building mutual, long-term trust with a consumers
What is relationship marketing?
The resume cake was an example of _____
What is unmarketing?
this method is about building customer relationships as well as your brand.
What is the Pull & Stay method.