Show:
Price-Off Deals and Sampling
Consumer Orienteed Promotion
Refund/Rebates and bonus packs
Couponing and Loyalty Rewards
Sweepstakes and Event Marking
100
A sampling method when a person delivers a product directly to prospective residence.
What is door-to-door sampling method?
100
Directed at consumers, it is designed to induce them to purchase the marketer’s brand.
What is consumer-oriented promotion?
100
This is an offer by the manufacturer to return a portion of the product purchasing price.
What is refund and rebates?
100
Bounce-back, cross-ruff, and instant are all examples of which type of coupons?
What is package coupons?
100
An offer of an item of merchandise or service either free or at a low price that is an extra incentive for purchase.
What is a premium?
200
This involves a variety of procedures whereby consumers are given some quantity of a product for no charge, to induce trial.
What is sampling?
200
This consumer-oriented sales promotion objective is most useful with new products or brands
What is obtaining trial and repurchase?
200
These offer an extra amount of a product at the regular price.
What is bonus packs?
200
This is the most common form of coupon distribution.
What is freestanding inserts?
200
A type of promotion where a themed activity is developed for the purpose of creating experiences for consumers and promoting a product or service?
What is event marketing?
300
This promotional technique reduces the price of the brand
What is Price-Off Deals?
300
Results from sales promotions being easier to measure than results from advertising illustrates this concept.
What is accountability?
300
These products use rebates as a sales promotion.
What is goods, major appliances, cars and software?
300
Daily Double This type of couponing is shown in the following video. http://youtu.be/o0D_MYc6m0o
What is electronic devices?
300
In an earlier example related to McDonald’s marketing techniques, what type of free-premium do they use to attract children?
What are Happy Meals?
400
This sampling method occurs when a sample of a product is attached to another item.
What is On-Package Sampling?
400
Power has shifted from manufacturers to this group, resulting in a growth of sales promotion.
What is retailer?
400
Using this sales promotion encourages users to switch brands.
What is rebates and refunds?
400
This company was the first to use loyalty programs by implementing their frequent flyer program.
Who is American Airlines?
400
Marketers usually buy items in bulk and sell them for lower than retail prices.
What is a self-liquidating premium?
500
Price-off deals typically range from this.
What is 10-25%?
500
Instead of building a business’s equity, these promotions accelerate purchase decisions and generate immediate sales increases.
What are non-franchise building promotions?
500
Using this sales promotion primarily appeals to current users.
What is bonus packs?
500
This type of sales promotion has high redemption rates and low cost.
What is couponing?
500
These two sales promotion techniques are exciting because consumers develop a “pot of gold at the end of the rainbow mentality”.
What are contest and sweepstakes?