A system in which the entire load of a truck trailer is placed in a rail flat car.
What is Piggy Backing?
100
Inbound Decisions are made by:
What is suppliers and manufacturers?
100
VMS stands for this.
What is the Vertical Marketing System?
100
Manufacturers produce and manufacture their goods from one or several manufacturing facilities.
What is Providing Market Coverage?
100
The manufacturer to consumer channel of distribution is an indirect channel.
What is false?
200
Items that are not available when a customer's order is received.
What is stockout?
200
Outbound decisions are made by:
What is distributors and customers?
200
HMS stands for this.
What is Horizontal Marketing System.
200
The title to merchandise is transferred to the wholesaler who then holds goods in inventory.
What is holding inventory?
200
The retailer provides consumers with convenient access to goods.
What is true?
300
Illegal agreement that binds the members in the channel.
What is contractual VMS?
300
A sequence of companies that perform activities related to the creation and delivery of a good or service.
What is Supply Chain?
300
When a manufacturer is in control of one direct channel.
What is Manufacturer Control?
300
Wholesalers are in frequent contact with their customers so they understand their needs.
What is Performing Marketing Intelligence?
300
Sometimes the manufacturer will open it's own store to sell goods.
What is true?
400
Refers to the number of intermediaries or levels in the channel of distribution.
What is channel length?
400
Refers to the electronic integration of information among members of the supply chain.
What is Supply Chain Management?
400
Joe Peters is....
What is awesome?
400
After goods have been transferred to the next level in the channel or to another wholesaler, retailer or organization, the wholesaler can address any problems that arise.
What is providing service?
400
In a direct channel the retailer of the product maintains more control of the marketing effort.
What is False?
500
Refers to the number of intermediaries at any one length of the channel of distribution.
What is Channel width?
500
Supply chains have benefited from this technology.
What is RFID (radio frequency identification)
500
When one retailer or a select group of retailers controls the channel.
What is retailer control?
500
Wholesalers carry a wide variety of manufactured products.
What is providing assortment?
500
The colour of the eyes of the girl on the front of the marketing textbook are a magical hue of blue, deep as the sea. I am in love with her.