Digital Services
Name 2 benefits of website hosting.
Website Updates, Brand Identity, Enhanced User Experience, Website Security, Reduced Risk of Downtime, Detailed Analytics
How can you help a client who is looking to target past contacts who received a proposal, but didn't close a deal?
Current Customer Newsletter OR Current Customer Email Campaign
Why should we be talking to our clients about AI?
AI tools like ChatGPT are changing how people find businesses. They don’t guess who’s great. They pull from what’s online. If your brand isn’t out there, AI can’t recommend it to you.
Give an elevator pitch for newsletter
We only do commercial work, so we don't think online review generation will work for us.
That’s a fair point, and we hear that often from commercial contractors. It’s less about generating a high volume of reviews and more about reinforcing your credibility. When property managers or facility teams look into your company, they want to see recent feedback that shows you’re active and reliable. Even a handful of strong reviews from commercial clients can help validate your reputation online and give you an edge when they’re comparing vendors.
How often does our social media team post on our client's behalf?
2 posts per week
Which service can help a client who has poor brand awareness?
SEO and/or Google Reviews
Why is online review generation even more important with the rise of AI?
Google AI reads public reviews and uses them to help build a picture of what a business is like. Reviews help the AI understand:
What services a company provides
Where they operate
How customers describe their experience
What the business is known for
Whether it’s seen as reliable and responsive
We do not feel comfortable with sending you our current customer list for a newsletter.
I completely understand the hesitation. I do want to let you know that we are only using this list for your newsletter efforts. A lot of our clients see tremendous value in a monthly touchpoint to their current customers talking about services, promotions, business updates and employee spotlights.
What is Paid Search?
Paid search is when you pay to show your website at the top of search engine results, usually through platforms like Google Ads or Bing Ads.
You choose keywords you want your ad to appear for.
You write a short ad.
You set a budget and how much you’re willing to pay per click.
Your ad shows up — and you only pay when someone clicks.
Digital Location Management
I don't need database marketing, I can use AI to help me.
Our database in maintained by 6 people in house each day. We have seen that it is more accurate than AI as AI just scrapes LinkedIns and they are not always updated. LinkedIn is also cracking down on this.
Give an elevator pitch for targeted commercial ads
We are looking to hire someone in-house to do social media.
That’s great to hear you’re aiming to grow your social media presence. We have a dedicated social media team that will be posting consistently across multiple platforms each week. They’ll work closely with your team to ensure the content aligns with your brand while maintaining a strong and active online presence
What is SEO?
SEO stands for Search Engine Optimization — basically, it’s the process of making your website more visible on Google (or other search engines) so more people can find you.
It involves:
Keywords: Using the right words people search for (like "roofer in Baltimore").
Content: Writing helpful blog posts, product pages, etc.
Technical stuff: Making sure your site loads fast, works on mobile, and is easy to crawl.
Links: Getting other trustworthy websites to link to yours.
What is the difference between a programmatic ad and a display ad?
Programmatic refers to how ads are purchased and placed. Display refers to the format of the ad and where it appears — visual ads placed on a network of websites.
Why do I need Google Ads if people are using ChatGPT instead of Google?
Even as AI changes the search landscape, Google continues to lead with the largest and most effective platform. Paid ads still appear at the top, and when your brand is there, you're positioned to capture demand instantly. I don't need to run Google ads because ChatGPT is taking over the use of Google
The same person has been hosting our website for years. Why should I switch?
I'm glad to hear that you have had a consistent relation with your web provider for a long time. At AltaVista, we will manage all of the behind-the-scenes work like updates, backups, and performance checks so visitors have a smooth and reliable experience. Working with a single team for both your website and marketing also makes things simpler and more efficient. Our dedicated web services team will make sure your transition to AltaVista’s server is seamless and stress-free.
continues to lead with the largest and most effective platform. Paid ads still appear at the top, and when your brand is there, you're positioned to capture demand instantly.
What is Paid Social Advertising?
Advertising through Meta (Facebook and Instagram) and LinkedIn ads. Targeting people on social platforms based on their location, interests, likes, job titles, and other demographics.
What are 2 differences between Google Paid Search Ads (PS) and Google Local Service Ads (LSA)?
Paid Search:
Pay per click
Residential and commercial
Any Industry/service as long as there is search volume
If there are LSA ads, PS will show below them. PS can also show below organic.
Very customizable campaigns
Conversion Types: Calls and forms
Google Local Service (LSA)
Pay Per lead
Primarily Residential
Only Select Services/Industries
Show at very top of page when eligible
Little customization/input
Primarily calls with option to message
How does AI impact SEO?
SEO is even more of a necessity to maintain your relevance. Reviews and content are the single most important thing to maintain relevance within AI search engines. SEO is what makes your site visible. Content, keywords, and site structure all tell Google (and now AI) what you do, where you do it, and why you matter.
Give an elevator pitch for SEO
I do not understand the benefits of your higher SEO tiers. Can you explain them?
Our Tier 2 and Tier 1 SEO packages offer numerous advantages. The biggest benefit is optimizing your website for AI search in addition to search engines like Google and Bing. That includes AI optimization and reporting. There are also a number of other benefits such as backlink generation, additional content output, competitor analysis and competitor targeting