Famous Campaigns
“Saan aabot ang 20 pesos mo?”
Cornetto
Framework that assesses internal and external factors for a business. A ___ analysis serves as a starting point to evaluate a company's competitive position
SWOT
Type of social media marketing that leverages endorsements of key opinion leaders to promote a product
Influencer Marketing
“Beat Energy Gap”
Milo
This framework captures the four key elements that businesses use to sell products to their target market
Marketing Mix (4 P’s)
Promotion through print media, TV broadcasts, billboards, radio, etc
Traditional Marketing
Whip It!
Pantene
This framework studies consumer perception of competitive brand offerings in order to identify gaps in the market
Brand Positioning Map
Strategy where brands grounds marketing efforts on social or charitable causes
Cause Marketing
#MedyoBadBoy
Oishi or Martys Crackling
Often illustrated as a funnel, this framework maps out the consumer purchasing process from awareness to loyalty/advocacy
Consumer Journey
Turning current customers into brand advocates through social mentions, reviews, etc
Advocacy Marketing
Olivia, Will you marry me?
Empire East Land Holdings Inc.
This components of this three-part framework help marketers generate consumer insights
Truth Motivation Tension (TMT)
Strategy which employs unconventional executions to generate maximum exposure/excitement around a product
Guerilla Marketing