Case Closed
What is a use case?
A scenario that highlights how a customer can use a HubSpot product to solve a business problem.
What are the two use cases for Marketing Hub?
Generate Leads, Automate Marketing
What are the two use cases for Sales Hub?
Build Pipeline, Close Deals
What is the primary use case for Service Hub?
Scale Support
This manager can't whistle.
Victoria Guetter
Where can you learn more about HubSpot use cases?
Learn@HubSpot, Usage Guides (Wiki), and Seismic
Which tools help customers generate leads?
Forms, Social/Ads, and Marketing Reporting
Which tools help customers close deals?
Sales Workspace / Sales Workflow, Meetings, Calling, Sales Email
Which tools help customers scale support?
Help Desk and Knowledge Base
This manager took classical voice lessons from Sandra Bullock's mother, who was a German opera singer.
Fred Speers
What are the five major use cases covered?
Generate Leads, Automate Marketing, Build Pipeline, Close Deals, Scale Support
Which tools help customers automate marketing?
Email, Lists, Workflows
How does Sales Workspace help reps close deals?
It centralizes sales activities, including calls, emails, and workflows.
How does AI-powered customer service improve retention?
It enables proactive support, quick issue resolution, and scalable service delivery.
This manager starred at Jane Eyre in their middle school production of Jane Eyre, and delivered a 10 minute monologue.
Courtney Sembler
How does focusing on use cases help achieve the 85% GRR goal?
It increases customer adoption and retention by ensuring HubSpot is integral to their success.
Which use case is about engaging leads and customers at the right place and time without increasing the time spent on every interaction?
Automate Marketing
How many more leads do customers generate when using calling?
What is a discovery question a CSM could ask related to Service Hub?
How do you currently manage and track customer support requests? How do your customers currently self-serve when they have an issue?
This manager's first job was scooping ice cream at a beach café.
Laura Gifford
Who is Growth Gabby?
Driven by a growth mindset, Gabby is a customer-obsessed change agent focused on propelling her business to new heights.
How many leads do Marketing Hub customers generate when using social and ads compared to those who don't?
4x more leads
What are the common pains of not being able to build pipeline?
Disorganized leads funnel, and poor engagement and low conversion rates
How much faster is ticket resolution for customers who use Service Hub?
13x faster
This manager was a certified high and low ropes facilitator, including setting up the course to helping attendees go through it.
Lauren Holloway