UGT Basics
uses and gratifications theory studies what people do with ____
What is media?
Using media to learn.
What is information?
What predicts TikTok behavior more than TikTok predicts mental health?
What is Mental health ?
Choosing YouTube to watch a tutorial.
Learning something new.
UGT says audiences are ______ not passive.
What is active?
Using media to express who you are.
What is identity?
Which two symptoms lead to more problematic TikTok use?
What is Depression and social anxiety?
Choosing Instagram to show your outfit or style.
Exspressing yourself.
What do Twitch communities often form around?
Games, personalities, or shared interests.
People choose media to satisfy their___
What are needs?
Using media to connect with others.
What is social interaction?
What type of TikTok use showed weak links to mental health?
What is Passive scrolling?
Choosing Snapchat to keep up with friends.
Staying connected.
What tool was used to map Twitch communities?
What is Social Network Analysis ?
UGT focuses on audience ______.
What is choice?
Using media to relax or escape.
What is entertainment?
What does online behavior often reflect?
What is A person’s emotional state ?
Choosing Netflix to relax after school.
Taking a break.
UGT helps explain why people pick different __
What is Match content to user needs?
Uses and gratification theory asks why people __ certain media
What is use?
Using media because you're bored.
What is passing time?
What does purposeful social media use support?
What is Well‑being and stronger relationships ?
Choosing TikTok when you're bored and waiting around.
Passing time.
What do media consumers intentionally choose according to UGT?
What is the media that best meets their needs?