USP Basics
This term refers to what makes a product or company different from competitors.
Unique Selling Proposition
A USP helps a company stand out in this type of crowded environment.
marketplace
A USP must be easy to do this so customers understand it quickly.
communicate
This company is known for overnight shipping reliability.
FedEx
Just do ____
(DOUBLE POINTS IF YOU NAME THE COMPANY WITH IT)
it
Nike
A USP answers this key question for customers.
Why should I buy from you instead of someone else?
A strong USP helps build this long-term for a company.
reputation
A USP must be meaningful to this group.
customers/target market
“A diamond is forever” was created by this company.
De Beers
The quicker picker _____
upper
Bounty
USPs can be based on product, price, placement, or this.
offer/guarantee
A USP provides a clear focus for this group within a company.
team/employees
A USP must be this—not vague.
specific
This company is known for “Everyday Low Prices.”
Walmart
Taste the _____
rainbow
Skittles
This concept emphasizes the specific benefit that cannot be easily copied by competitors.
uniqueness
A USP helps a business become an “automatic” in customers’ minds when this occurs.
a need or want arises
A USP must create desire and this.
urgency
This company promises two-day shipping as its USP.
Amazon
We know a thing or _____
two
Farmers Insurance
A USP must provide this type of benefit—one that is exclusive and meaningful.
one-of-kind benefit
Without communicating your USP, you are likely to lose this.
business/customers
List one of the six steps: researching this about your target market.
needs/wants/buying motivations
This insurance company uses the slogan “Like a good neighbor…”
State Farm
The nighttime, coughing, achy, sniffling.... so you can ____.
Rest
Nyquil