UX Principles
Service Design Fundamentals
Research Methods
Accessibility
Designer Developer Workflow
100

This principle, encourages designers to eliminate unnecessary complexity to keep things simple, and not force them to think too much.

What is reducing cognitive load?

100

This tool visualizes the interaction between a customer and a service across different touchpoints over time.

What is a Customer Journey Map?

100

The process of creating a hypothetical representation of a user, based on real data, to guide design decisions.

What are Personas?

100

The international standard providing guidelines for making web content accessible to people with varying abilities.

What are The Web Content Accessibility Guidelines (WCAG)?

100

Term for the centralized repository where teams store and share design files, assets, and documentation, serving as a single source of truth for design assets, promoting consistency and efficiency across projects.

What is a Design Library? or

What is a Design System?

200

This concept involves designing systems that guide users to complete tasks correctly and reduce the likelihood of mistakes.

What is Error Prevention?

200

This is the term for a visualization of future state, depicting frontstage and backstage elements, all people, processes, and tools involved in delivering a service.

What is Service Blueprinting?

200

This method asks users to verbalize their thought process while completing tasks to identify usability issues, allowing researchers to gather insights into users' thought processes and pain points during interactions.

What is the Think-Aloud Protocol?

200

Describes user interface elements that are designed to be accessible and adaptable, ensuring usability across diverse user needs and assistive technologies.

What are Inclusive Components?

200

The name of the design and development practice where teams hold regular check-ins to align on goals and identify roadblocks, such as stand-ups and retrospectives.

What is Agile?

300

This UX design principle suggests designs should build on familiar conventions to reduce learning curves. It ensures that designs leverage established patterns and conventions to make systems easier to learn and use.

What is the principle of Consistency?

300

This methodology encourages generating innovative service solutions by involving stakeholders in workshops to ideate and refine service concepts collaboratively.

What is Co-Creation?

300

This method involves Observing and interacting with users in real-world environments to gain deep insights into their behaviors and contexts and to understand their needs and challenges.

What is Ethnographic Research?

300

What term describes designing interfaces, products, environments, and services that accommodate the widest range of users, regardless of ability, and without the need for adaptation.

What is Universal Design?

300

This agile role serves as a facilitator, helping the team follow agile processes sprint to sprint, removing impediments, and maintaining focus on the project's goals.

What is a Scrum Master?

400

This principle involves ensuring that a product or service is easy to understand and use, regardless of the user's experience or skill level.

What is Learnability?

400

The process of identifying and addressing inefficiencies in service delivery, involving analyzing processes to enhance efficiency, reduce redundancies, and improving the overall user experience.

What is service optimization?

400

This research technique employs numerical, statistical data and analytics, often gathered through surveys or analytics tools, to validate or refute hypotheses about user behaviour and inform design decisions.

What is Quantitative Research?

400

This assistive technology enables users to navigate interfaces using voice commands.

What is Voice Recognition Software?

400

Documentation that designers often create to define spacing, typography, colors, and interactive states for developers. Detailed guidelines for spacing, fonts, colors, and interaction behaviors to ensure consistency in implementation.

What are Design Specifications? (or Spec Sheets) 

500

This psychological principle in UX states that users are more likely to complete tasks if given smaller, manageable steps. Breaking information or tasks into smaller parts.

What is Chunking?

500

This term describes the points in a customer journey where a service can either delight or frustrate the user. Critical points in the service journey that significantly impact user satisfaction.

What are Moments of Truth?

500

This method systematically analyzes qualitative data by categorizing it into themes and patterns,

What is Thematic Analysis (Affinity mapping)?

500

The minimum acceptable contrast ratio for text and background under WCAG AA compliance.

What is 4.5:1?

500

This design methodology breaks interfaces into smaller, reusable components, categorized as atoms, molecules, organisms, templates, and pages.

What is Atomic Design?