Content strategy
Random
Tools of the trade
Random
Random
100
A standard story flow involving exposition, rising action, a climax, resolution, and a dénouement.
What is the narrative arc?
100
A framework known for its responsive, usable design, as well as its twelve-column grid and extensive component library?
What is Bootstrap?
100
A robust visualization application that can be used to create wires, mockups, style guides, and detailed assets.
What is Sketch?
100
The smallest useful, competitive version of a product.
What is the MVP (minimum viable product)?
100
WCG AA and WCG AAA are standards commonly used when optimizing this aspect of a visual design?
What is color contrast?
200
Data about data, which describes attributes of documents/content.
What is metadata?
200
Three examples of business models.
What are e-commerce/ advertising/ marketplace/ affiliate/ subscription/ pay wall/ freemium?
200
A rapid prototyping tool that creates online, shareable prototypes with the option of added annotations.
What is InVision? [Marvel also acceptable.]
200
A useful online tool for collecting a large quantity of attitudinal information.
What is a survey?
200
An image or font symbol that attempts to share a concept visually.
What is an icon?
300
A content strategist who formalized six communication techniques, including editorial strategy, web writing, metadata strategy, SEO, content management strategy, and channel distribution.
Who is Kristina Halvorson?
300
A premade code template of HTML, CSS, and JavaScript, typically with pre-defined web elements such as responsive layout options, form elements, typography, and more.
What is a framework?
300
Highly usable rapid prototyping tool that enables quick wires in a hand-drawn style.
What is Balsamiq?
300
A very specific version of a user profile, based on research, demographics, role, etc., that gives a name, age, use case, etc. to a user.
What is a persona?
300
Simon Sinek recommends this approach in devising core values for your brand or product.
What is the golden circle? (Why --> how --> what also acceptable.)
400
A platform that allows a company to dynamically create, maintain, and deploy content.
What is a CMS?
400
A quadrant approach to developing a product and/or UX strategy, focusing on key internal and external factors.
What is SWOT (strength, weakness, opportunity, threat)?
400
An expensive but useful prototyping tool that empowers designers to customize interactions at a high level of fidelity.
What is Axure?
400
The place where anyone, but particularly product owners, create and prioritize user stories.
What is a product backlog?
400
A rational, sans-serif, Swiss typeface developed by Max Miedinger and Eduard Hoffmann in 1957.
What is Helvetica?
500
A key content strategy tool that creates context through categorization.
What is taxonomy?
500
A form of user interviewing that can provide valuable attitudinal data, but is prone to inaccuracies due to poor sample size and demographics.
What is a focus group?
500
An analog tool traditionally used by designers in ideation and problem-solving phases.
What is pen and paper/whiteboarding?
500
Four characteristics of the Scrum development process.
What are stand ups, sprints, backlogs, sizing, burn-down charts, tasks, retrospectives, shippable code?
500
Structuring code using elements such as header, nav, footer, article, section, etc., to make content meaningful on the code side.
What is semantic code?