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This chocolate company hit upon the idea of increasing sales of Valentine’s Day chocolate by packaging their chocolates in the world’s first heart-shaped candy box.
A. Hershey
B. Cadbury
C. Nestlé
D. Godiva
What is Answer: B. In 1822, John Cadbury opened a tea and coffee shop in Birmingham, England. He soon expanded into chocolate manufacturing, and in 1861 his son Richard greatly increased sales by packaging Cadbury chocolates in the world's first heart shaped candy box for Valentine’s Day.