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Copy Cat
Measures of a Valuable Resource
Valuable Resource
What to do next
What happened?
100
This characteristic, by definition, cannot be copied.
Physical Uniqueness
100
What is the purpose of the Test of Substitutability
To measure whether a unique resource can be trumped by a different resource.
100
What does RBV stands for?
Resources-based view
100
Why must an effective corporate strategy require continual investment in folder to maintain and build valuable resources?
All resources depreciate
100
Which company dominates the LCD business?
SHARP
200
Resources are unique because of its maturity process
Path Dependency
200
What do you have to do to measure the length of a resource’s life?
Test of Durability
200
Explain RBV
RBV is the way to analysis company internally and also externally.
200
How does a company upgrade their resources?
Adding new resources, upgrading to alternative resources, move into a more attractive industry
200
What was one of Michael Eisner’s first actions as CEO of Disney?
Invested $50 million in Who Framed Roger Rabbit.
300
This characteristic makes it impossible to disentangle either what the valuable resource is or how to re-create it.
Causal Ambiguity
300
This test measures the ability of a resource to be replicated.
Test of Inimitability
300
Three forms of a valuable resource
Tangible, Intangible, Organizational Capability
300
What is the most successful way of upgrading resources?
Adding new competencies over an extended period of time
300
What resource of Gerber is near impossible for a competitor to imitate?
Brand loyalty
400
What is the act when a company preempts a competitor by making a sizable investment in an asset?
Economic Deterrence
400
What is the key to identifying competitively superior resources?
Disaggregation of corporation’s resources.
400
What makes a resource valuable?
Scarcity, Demand, Appropriability
400
What is the act when resources contribute to competitive advantages or compete in new markets that improve the corporate resources?
leveraging resources
400
Which company had a time period known as its “lost decade” when it was overtaken by a competitor.
Xerox
500
The motive of these organizations is to replicate successful technology.
Crash R&D Programs
500
Under what circumstances that competitive imitators may choose not to duplicate the resource?
When market is too small to support two players the size of the incumbent profitably.
500
What are the five characteristics of RBV?
1) they’re difficulty to copy. 2) they depreciate slowly. 3) your company- not employees, suppliers, or customers. 4) they can’t be easily substitutes. 5) they’re superior to similar resources your competitors own.
500
What are the three common mistakes made when leveraging resources?
Overestimating the transferability of specific assets and capabilities, overestimating their ability to compete in highly profitable industries, assuming that leveraging generic material will be a competitive advantage
500
Which company mentioned in the reading failed to enter a new market? Why?
Marks & Spencer.