VALUE DRIVERS
OUTCOME VS FEATURE
PROOF POINTS
DISCOVERY QUESTIONS
100

Name 2 of the 4 Value Drivers

1. Eliminate Unplanned Equipment Downtime 

2. Reduce Maintenance Costs 

3. The Best Technician Experience on Earth
4.Extend Data Visibility And Continuous Improvement To All Your Sites

100

Turn “mobile work orders” into an outcome

Faster execution, better adoption, less downtime

100

Best stat for downtime story?

32% reduction in unplanned downtime

100

Best question for reactive maintenance?

“What % of your work is reactive vs preventive?”

200

Which Value Driver best fits “missed PMs + reactive work”?

Reduce unplanned downtime

200

Turn “inventory tracking” into an outcome

Fewer delays from missing parts, reduced rush orders, lower parts spend

200

Best stat for cost story?

34% savings in parts costs

200

Best question for cost positioning?

“What are your biggest maintenance cost drivers?”

300

Which Value Driver is strongest for a CFO conversation?

Reduce maintenance costs

300

Turn “reporting dashboards” into an outcome

Leadership visibility and better decision-making

300

Best stat for execution/efficiency?

53% improvement in work order completion

300

Best question for multi-site leader?

“How are you comparing performance across sites today?”

400

Which Value Driver leads in a multi-site standardization conversation?

Extend Data Visibility And Continuous Improvement To All Your Sites

400

Turn “SOP attachments” into an outcome

Faster onboarding, consistent execution

400

Best stat to reduce implementation fear?

3 weeks average implementation

400

Best question for IT stakeholder?

“What are the top concerns IT has raised in similar projects?”

500

Deliver a 15-second value line tied to one Value Driver

E.G.: "We help reduce unplanned downtime by improving PM execution and giving real-time visibility into asset performance."

500

Turn 3 features into 1 executive outcome statement

E.G.: “MaintainX improves operational efficiency and reduces cost by standardizing maintenance workflows and giving leadership visibility”

500

When should you introduce proof points?

After anchoring to a value driver — use one to reinforce credibility

500

Ask a question that uncovers ROI impact.

“What does downtime typically cost you per hour?”