Selling A Client
Information Sharing
Handling Pushback
Who to Ask?
What's that Level?
100

This time frame is when final fees are due

What is 32 days after signing?

100

A client could share a company name at this point in the timeline and have it pay off in a big way.

What is the counter offer call?

100

A good way to push back if the candidate is asked to share their current comp

What is "I'm not comfortable sharing that"

100

This person at a big public company can help you schedule your upcoming interviews and conversations with team members

Who is the recruiter

100

Amazon L5 SWE equates to this Meta SWE level

What is E4?

200

This pricing could make sense for someone who's been laid off and doesn't have an offer yet

What is a 50/50 split initial investment?

200

This event in the negotiation timeline is ideal for discussing title/level of the role.

What is the advocacy call?

200

The ideal response for a candidate to say to a recruiter when they've been given a 48 hour offer deadline 

What is: "I want to support that, but I'm struggling with how I could make this life changing decision in 48 hours?"

200

This group of people has final say on what offers look like at a public/large private company

Who is the comp committee?

200

This CTO at a 150 person startup could potentially expect this leveling placement at a FAANG company

What is L7? (but don't be surprised if they get downleveled to L6)

300

This pricing may be a good fit for someone who's at the executive level, and expects a substantial increase in their compensation.

What is a price cap of $25k - $20k?

300

This is a question a client could ask to defer sharing their comp expectations

What is the range of the role / Comp structure of the role / Equity valuation

300

The two phrases that have saved countless offers from being pulled

What is "Money isn't everything, and I'm confident we can come to something that works for all of us"
300

This person at a smaller startup could be the best resource to learn more about the equity valuation

Who is the CFO?

300

This title is associated with levels 65 - 67 for software engineers at Microsoft

What is Principle?

400

This pricing would make sense for someone approaching negotiations with Decagon

What is 17% of the cash increase in year 1?

400

At this point on the timeline, a company will likely ask you for your comp expectations

What is the job application?

400

A strong way to avoid sharing proof of counter offers in writing

What is "My understanding is that I'd need to verbally accept the offer to get it in writing"
400

This person can help you potentially adjust the level/title of this role, and may help pull some strings on comp exceptions

Who is the hiring manager?

400

This level is notoriously hard to get offered at Apple, but it is possible (albeit rare)

What is ICT5

500

This pricing is recommended for a client who's talking to multiple companies, including Figma and Meta.

What is both 17% of the increase in year 1 cash and 10% of the increase in year 1 total comp, depending upon which they accept?

500

This is the ideal time frame for executive clients to start asking about severance, change in control, or other unique contract terms 

What is after the numbers have been resolved?

500

A way to deflect if being asked what level your other opportunities have placed you at (particularly if it's at a lower level than the company you're countering with)

What is "they're similarly scoped roles"
500

This is the ideal person to counter with at a small startup when working with an executive recruiter

Who is the hiring manager/founder?

500

A Grade 8 Intel SWE could expect to be downleveled to this level if they went to Meta

What is E4