Company History & Mission
In which city in the Netherlands is Van der Hoeven headquartered?
Van der Hoeven is headquartered in Den Hoorn.
Which environmental footprint does Van der Hoeven aim to minimize through greenhouse design?
The CO₂ footprint
In what types of climatic regions does Van der Hoeven execute greenhouse projects?
Projects are executed in extreme climates.
What type of full-service greenhouse does Van der Hoeven provide from start to finish?
Van der Hoeven provides turnkey greenhouse projects.
Which type of crop does Van der Hoeven commonly grow in its high-tech greenhouses to optimize yield and quality?
Tomatoes
What does Van der Hoeven aim to provide globally according to its mission?
Van der Hoeven aims to provide sustainable taste anywhere.
Name one Dutch institution with which Van der Hoeven actively collaborates to advance research and innovation in horticulture.
Wageningen University
Which Asian country hosts a Van der Hoeven greenhouse project of approximately 13 hectares?
The project is located in Japan.
Which operational feature does Van der Hoeven integrate with climate control, irrigation, and cultivation to improve growing outcomes?
Van der Hoeven integrates automation.
Which crops grown in Van der Hoeven greenhouses require strategic pruning?
Bell peppers and tomatoes
In which year was Van der Hoeven Horticultural Projects founded?
Van der Hoeven Horticultural Projects was founded in 1953.
What type of cultivation technology, supported by digital advancements, is part of Van der Hoeven’s innovation?
Van der Hoeven uses autonomous cultivation supported by AI.
Which long-term partnership with a vegetable breeding company reflects Van der Hoeven’s integration into the horticultural knowledge network?
The partnership is with Rijk Zwaan.
How does Van der Hoeven support clients after construction to ensure proper operation?
Van der Hoeven provides training and advice to achieve self-sufficient operation.
Which crop grown in Van der Hoeven greenhouses is cultivated using elevated hydroponic troughs to improve yield and facilitate harvesting?
Strawberries
In order to stay ahead in greenhouse technology, in what area does Van der Hoeven invest heavily?
Van der Hoeven invests heavily in research and development (R&D).
What semi-closed greenhouse concept does Van der Hoeven use to adapt climate control to extreme conditions?
The ModulAIR greenhouse concept
Why is systems integration particularly critical in Van der Hoeven’s international greenhouse projects?
It ensures operational stability across climates.
What two analyses does Van der Hoeven offer to help growers assess potential risks and identify opportunities?
Van der Hoeven offers financial planning and sensitivity analyses.
Which cultivation strategy does Van der Hoeven use to control plant density and improve light distribution for tomatoes and cucumbers?
High-wire vertical training
You were tasked with evaluating a new international project. Name four strategic considerations from the company’s history and mission that should guide your decision-making to ensure both local relevance and adherence to core values.
1. Adapting greenhouse design to local climate and regulations
2. Using local partners and materials
3. Ensuring sustainability practices are maintained
4. Aligning project goals with the mission of delivering sustainable taste anywhere.
A greenhouse in a region with highly variable light and temperature wants to maintain consistent yields for tomatoes and cucumbers. Which innovative cultivation strategy would Van der Hoeven implement to continuously adjust environmental conditions and optimize both growth and resource use?
Van der Hoeven would implement adaptive cultivation, which monitors and adjusts irrigation, lighting, temperature, and other environmental factors in real time to optimize plant growth, yield, and resource efficiency.
What is Van der Hoeven’s business model for international greenhouse projects? Explain using the words "design" and "execution".
Core design is retained while execution is localized.
Which aspects of project execution are outsourced to local partners?
Production of materials
Define the terms “substrate cultivation” and “fertigation”, and name which crops in Van der Hoeven greenhouses typically use these methods.
Substrate cultivation is growing plants in an inert growth medium instead of soil, and fertigation is the process of applying water-soluble fertilizers directly through an irrigation system. These methods are commonly used for leafy greens such as spinach.