This marketing campaign caused groups of people to dump buckets of cold water or ice one their heads.
What is the ALS Ice Bucket Challenge?
100
An important element of any public relations program is working with this important entity.
What is the media?
100
During a crisis, you have to know how to work with this important group.
What is the media?
100
Sometimes this marketing-related PR function is misunderstood and isn't always positive for a client or employer.
What is publicity?
100
Beyonce's daughter's name
Who is Blue Ivy?
200
In the campaign, the company replaced their logo with common names of people, like Aaron and Sarah.
What is Coca Cola's "Share a Coke" campaign?
200
A plan/process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication.
What is public relations?
200
During a crisis, the first thing the PR director should do.
What is contact key stakeholders?
200
A quick way to communicate to key audiences is through this written platform.
What is a press release?
200
Beyonce's Last Destiny's Child Album
What is Destiny Fulfilled
300
In this campaign, a famous Pizza company, weighed in on a conversation on domestic violence.
What is DiGiorno's "Why I Stayed" Tweet?
300
What does ### or -30- signal in the end of a press release?
What is the end of a press release?
300
The main aim of a crisis management plan
What is damage limitation?
300
When news is negative, a PR specialist might put this on the information.
What is a spin?
300
Beyonce's Parent's
Who are Tina & Matthew Knowles?
400
This campaign showed how ideals of gender of learned over time.
What is Procter & Gamble's "Like a Girl" campaign?
400
Deals with mostly internal communication.
What is employee communications?
400
Defined by a situation that has reached a critical phase where dramatic intervention is necessary to avoid or repair major damage.
What is a crisis?
400
Relationships with them can be adversarial.
What is a reporter?
400
The first and last name of the character she played in the 2006 film "Dream Girls"
Who is Deena Jones?
500
This European Commericial had a double innuendo, but was really talking about a game.
What is Play Stations Vita Remote Commerical
500
A common term used with the public relations industry or professional meaning information of a biased nature.
What is propaganda?
500
A few things that can occur: 1) Say nothing; 2) Say as little as possible; 3) Cite privacy laws or company policy; 4) Deny any guilt; 5) If appropriate share blame with others.
What is communicating in a crisis?
500
Things you should never say to a journalist/reporter
What is
- “It’s on our website.”
- “…but don’t quote me on that.”
- “If you had done more research…”
- "Did you get my press release?"
- "This is a perfect fit for you."
- "You'll have to be quick; I don't have much time"
- "What types of articles do you run?"
500
The name of the entertainment & management company she founded in 2006.