Vantage
Vantage guarantees on an audience target while national guarantees on...
Demo
An alpha-numeric code which distinguishes one creative advertising element from another
ISCI
Commonly used term for a no-charge unit (aka $0 unit) placed for ANTICIPATED impression under delivery. The concept is that it can be “recaptured” or
taken back in the instance a deal’s delivery is doing better than originally anticipated.
Recap
Clients can manage creatives on their end by using this
Vast Tags
DNR
Do Not Run
the process of telecast-locking the existing cash units and adding optimized recap units where needed
Bi-weekly optimization
An advertiser’s specification on how a commercial schedule should run. This includes which creative to air, at what frequency and for what flight.
Instructions/Copy
This type of buy is when the advertiser buys an entire year's worth of inventory in advance (buying in bulk)
Advertisers are usually offered a better deal when they purchase this buy
Upfront buy
Data that is collected from Paramount Servers
1st Party
P&I
Pricing and Inventory
Post analysis report that is performed on a quarterly basis. These show the client how the campaign performed on Vantage
Wrap Report
This department is the group responsible for viewing every commercial that is sent by the agency for air on our various network. They make sure that every spot (ISCI) passes the legal and FCC standards that we abide by
Must provide full name of department
Standards and Practices
The concept of impressions being based on a (:30) commercial unit.
Units hold the same CPM regardless of unit length
an equivalized unit
How much we charge to deliver a thousand impressions and/or how much a customer is willing to pay for impressions
CPM
ADU
Audience Deficiency Unit
An excel document that breaks out the number of equivalized units, segment impressions, and Nielsen demo impression per selling title per network.
This is intended to provide an estimated overview of what inventory the client will receive
Plan Summary
When a commercial has been entered in WO, but has not been approved by S&P yet. Traffic will receive this error and not be able to finalize the log
Matt appending
Final Deal Delivery reports generated by an external company, in conjunction with Nielsen
Posts/Post-buy report/ MSAs /SAS
Server used to display Video Ads
Freewheel
NCAE
Non-Commercial Airing Element
impressions served to linear TV viewers through a set top box where the commercial will run instead of National promo time for Paramount content.
Vantage has special access to this platform
Live Linear Addressable
The control center for the network where all programming and commercials are broadcast from for television viewing. Commercial Creatives must be delivered to this center for air
The NOC
This indicates that an agency or advertiser has been declared a credit risk for any reason or that a
credit check for an agency or advertiser is still pending. Units attached to this will not be approved in WO until cleared
Credit Hold/Credit Stop
Refers to film and television content provided via a high-speed internet connection rather than a cable or satellite provider
Television programming delivered over the open internet regardless of which device it is viewed on
OTT (Over the Top)
ISCI
Industry Standard Coding identification