Pricing/branding
If the manager at Best Buy puts a sign up next to a Pioneer stereo that reads, "Only $199.99! $58.01 less than Circuit City," this is an example of what type of pricing strategy?
Comparison discounting
In which order do the stages of the product life-cycle occur?
Introduction, growth, maturity, decline
Grouping jobs into manageable units according to some reasonable scheme is known as
Departmentalization
A locally owned and operated bakery with just one location is likely to have
Short or simple chain of command
Human recourses and Lawyers have what type of authority
Staff
The temporary reduction of prices on a patterned or systematic basis is called
periodic discounting.
The product life-cycle stage in which there are few companies declining profits and niche markets occur
Decline
The Morgan Company, a small furniture manufacturer, divides its organization into marketing, human resources, accounting, and production departments. This is an example of departmentalization by
Function
the number of workers who report directly to one manager
Span of control
In a furniture factory, one worker cuts the wood according to the design, another glues the furniture together, and another stains and finishes the furniture. This is an example of
Specialization
The strategy of setting a single price for two or more units is known as
Multi unit pricing
The product life-cycle stage in which consumer awareness and acceptance of the product are low, there are few competitors, and there is a gradual rise in sales because of promotion is called
introduction
Grouping the United States into the Northeast Region, the Northwest Region, the Southeast Region, and the
Southwest Region would be departmentalization by
Location
An organization chart reveals
a company's organizational structure
Employees at a chemical factory are systematically moved every two weeks among three different departments in the organization. This is called
Job rotations
Lisa goes to a car dealership to purchase a new Honda Accord. She is not willing to pay the listed sticker price for the car, and she instead works with the salesperson and manager until a mutually satisfactory price is agreed upon. This is an example of _________________ pricing.
Negotiation
Consumer products can be divided into the following three categories:
shopping, convenience, and specialty.
A company that has marketing positions assigned to a market for purses only and others to accessories uses what type of departmentalization
product
type of authority allows input and suggestions from additional staff members, but does not guarantee implementation?
Staff
A common characteristic of a centralized organization is
decision made by a few at the top managers
In her local supermarket Susan purchases green beans in a white can simply labeled as green beans. This represents a(n) _________________ brand.
Generic
The product life-cycle stage in which sale increase rapidly and profits reach a peak
Growth
Authority is shared between two supervisors in which of the following types of business structures
Matrix
Which of the following is the correct order of organizational levels?
Operative employees, supervisors, middle managers, top management
Upon beginning her career at Davidson Inc., a small consulting firm, Stephanie Benjamin receives a copy of the firm's organization chart, which will
clarify positions and report relationships within the firm.