Pricing
Segmentation
Training
This and That
Targeting Guide
100
The number of tiers on the pricing grid
What is Four?
100
Customers who are currently using VenaSeal.
What is VenaSeal Pioneer?
100
How many days does a physician have to complete training for VenaSeal?
What is 30 days?
100
The hospital payment for VenaSeal.
What is $4265?
100
Tiers which will be provided the first right of refusal for VenaSeal.
What are Tiers 1 and 2?
200
$2162
What is the Office Payment for VenaSeal?
200
The minimum number of ClosureFast catheters being used a month by the Medtronic Loyalist segment.
What is 20 ClosureFast catheters per month?
200
Name at least two types of OMA programs you can leverage to train your physician outside of the required online training portal for VenaSeal?
What are OMA regional dinners, KOL web series, post-procedure training modules and/or In-service decks?
200
The method to get physicians who used reprocessed catheters on the targeted list for VenaSeal.
What is purchase and utilize ClosureFast catheters?
200
The customer segment which is more likely to cited that VenaSeal is attractive for below the knee procedures.
What is the Premium Laser segment?
300
These types of customers will receive a guaranteed price of $1495/kit for VenaSeal.
What is hospital customers who currently order VenaSeal?
300
The new resource developed which provides a talk track for each customer segment.
What is the VenaSeal Targeting Guide?
300
How many cases must a physician perform a year in order to be eligible to adopt VenaSeal into his or her practice?
What is 50 cases per year?
300
True or False: Current and Competitive customers will use the same pricing grid.
What is True?
300
The WAVES trial treated veins up to what diameter?
What is 20 mm?
400
Floor price of a sheeth and packs.
What is $60?
400
The name of the third customer segment we will target for VenaSeal adoption.
What is the Premium Laser segment?
400
What is recommended number of proctored VenaSeal cases for each physician?
What is 8-10 proctored VenaSeal cases?
400
The new list price for VenaSeal.
What is $1839/kit or $9195/5 pack?
400
To be a VenaSeal Pioneer, physicians must have purchased and performed VenaSeal within this timeframe.
What is over the last 12 month?
500
10% of customers.
What is the ideal percentage of customers who would not need pricing beyond the pricing grid?
500
If this becomes available in your region, you can re-prioritize your customer targets to accelerate adoption of VenaSeal.
What is payer coverage?
500
In the physician's office, who should be trained on VenaSeal?
Who is the physician and staff?
500
The volume considered for where customers will be slotted into a particular tier.
What is total volume?
500
Name the customer segments in order from primary to secondary targets.
What are VenaSeal Pioneers, Medtronic Loyalists, Premium Lasers and Reprocessors?