Marketing
Charts/graphs
Hospitality
Vocab
Trivia
100
A business owned by two or more people is known as a ___________
Partnership
100
What is a symbol or design adopted by an organization to identify its products?
Logo
100
Chik-fil-a employees responding with "my pleasure" is an example of positive
Customer service
100
People who own a business know that the business may not succeed. This possibility is referred to as a _______
Risk
100
Where will DECA Nationals be this year?
Atlanta, Georgia
200
What are the 4 P's of Marketing?
Product, Price, Place, Promotion
200
How many levels are there in Maslow's Hierarchy of Needs?
5
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200
Promotion is designed to inform, remind, and _________
Persuade
200
An economy's rate of rising prices is often referred to as ________
Inflation
200
DECA is in all 50 states?
True or False
True
300
A business that is located in another business is referred to as a _________
(ex: Starbucks in a target)
Piggy Back Franchise
300
Many businesses use SWOT analysis to evaluate internal and external things the business needs to respond to. What does SWOT stand for?
Strengths
Weaknesses
Opportunities
Threats
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300
Goods that are sensitive to changes in price are considered elastic or inelastic goods?
Elastic
300
The ability to view things in an unbiased manner is referred to as
Objectivity
300
What is the national DECA tagline for this year?
Maximize your Momentum
400
Emails are which aspect of the promotional mix?
Direct Marketing
400
Which element of Ansoff's matrix has the highest risk?
Diversification
400
Process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine
Search engine optimization
400
A seller's promise to refund the purchase price if the product does NOT perform as expected is a _____
Guarantee
400
When was DECA founded?
(Closest 3 teams get 400 points)
1946
500
List the type of segmentation in each of the following scenarios is:
-Age
-Location
-Characteristics
-Demographic
-Geographic
-Psychographic
500
Identify the 4 stages of the product life cycle
Introduction, growth, maturity, decline, 
500
Which of the following industries has most impacted the development of the hospitality industry?
Transportation
500
A trade restriction that limits the number of goods that can move into or out of a country is often referred to as a _____
Quota
500
List the 4 clusters of DECA
(1000 points if you can also list the color that corresponds to each cluster)
Marketing (Red), Hospitality & Tourism(Yellow), Finance (Green), Business Management and Administration (Blue)