Packaging Strategies
Bottle Material
Plastic
Price per Pack of 6
$9.45
Target Market
Health Conscious Consumers
Strongest Brand Competitor
Smirnoff Ice
Alcohol Base
Vodka
Optimal Shelf Life
4 months
Pricing Strategy Type
Line Pricing Strategy
Main Promotion Strategy
Word-of-Mouth
Kretz's Ultimate Idea
Main Refreshment Category Drinkers: M/F?
Female
Ideal Bottles Produced per Minute
250-270 bottles
Competitor Price per Pack of 6
$9.65
Target Events for Promotion
Family Get-Togethers and Sporting Events
Kretz prepped with data from: surveys, research, & ___ ____
Focus Groups
Weakness due to being water-based
Flavor
Type of Labeling
Pressure Sensitive Labeling
Consumers View Price as Directly Related to __.
Quality
Geographic Target Markets
Ontario and Quebec
30% of coolers on shelves are __ coolers or extensions
New
Consumers claim the hydration will help with the ____ after drinking
Hangover
Label Will Display
The Logo
Pricing Cheaper to provide a __ __.
Differentiation Factor
Factors That Will Appeal to Target Market
Light in Taste & Recyclable
With a highly competitive market, Kretz wanted to prioritize ___.
Differentiation
Consumers praised the ___ carbonation
Lower