A/W 2020
What are the Four Collection Stories
-Classic Remix
-Patterns and Prints
-Color Codes
-Evenings
What should you first do, before reaching out to your client for a virtual appointment?
-Check Clients RWorld profile to create a personalized outreach
What form of questions should you lead during your appointment?
Open ended questions
Which type of communications allows your personality to shine?
Phone call
How can you transition from showing product to closing a sale during a virtual appointment?
-Ask the client what pieces they liked?
-Let them know we can send them their way to try on and can return others not wanted
What are the four key fabrics?
-Grey Canvas
-Logo Graphic Canvas
-Raffia
-Patent Leather
After a positive courtesy outreach response from a client, what is the next step in client outreach?
Thank them and continue with a friendly follow up conversation
During a Virtual call, how do you ensure you are the one leading the call?
rule of 80:20.
Listing to your client 80% and providing professional answers during your 20% speaking.
What should a meaningful outreach not include?
Product driven
How many days should you wait after reaching out to a customer to follow up?
A friendly follow up should happen in 2 days
What are the hours colors of the new collection?
-Beige
-Black
-Grey
-White
-Red
What type of questions should you ask to prepare for a virtual appointment?
Open-ended and TED questions around appropriate topics
What are three transitional phrases you can use to add additional items?!
-To complete this look
-In addition we can add
-That piece would look great
What tools does Burberry have that will navigate you to client outreach?
-RWorld
-New product Decks
If a customers doesn't decide to purchase during your virtual appointment, what does the follow up look like?
-understand what the hesitation may be. (color, size, style)
-Follow up with a courtesy outreach and suggest alternatives
What are the two worlds did Ricardo merge in his new collection?
Travel and Fashion
How can you engage a client to show you their closet to better understand their style?
Inform them you seen their virtual Burberry Closet through RWorld. Ask them if they still have their favorite pieces and ask them how do they style them. Kindly ask them if you may see what other styles/colors they use to create outfits.
How do you handle objections?
Proactively listen to their concerns and suggest an appropriate alternative based on their needs
What social medias outlets can you use to outreach to your clients?
-Influencers
The client decides to purchase a trench, a scarf, and blouse. Unfortunately, she did not purchase the handbag. Although she liked it, but the total was to expensive. What does the follow up look like?
-Save information on RWorld about the bag
-Reach out to her in the future about the bag
-Inform her that we also received new styles bags that would also compliment her trench, scarf, and blouse.
What is Bio-based Nylon sourced from?
Renewable resources such as Castor Oil
What are great tools you can use to get to know your clients?
-Search their social media
-Send them a questionnaire
-Utilize RWorld to search their virtual closet
During a virtual appointment:
A customer is looking for a bag only and you sent them a few links on the bags, how would you introduce add-ons for cross selling?
-Provide pic-stitch outfits with links for add-ons the coincide with their bag
-Show them our top sellers and let them know these are what people are buying
-Introduce them to your favorite trench
What are some creative ways to outreach for consignment?
-Utilize social media influencers
-Create consignment around a clients special event
-Always cross-sell and create outfits based on clients style
What is the proper way to take payment for a virtual appointment?
Utilize Customer Service Team