Advertising
Name 1 advantage dealer have over other digital advertising providers?
Ansira has 3 primary advantages, over other digital providers.
Our technology - we operate on a proprietary Demand Side Platform (this the technology that allows us to service our ads). It’s built in-house and gives us ultimate control over ad placement
Our ability to serve compelling ads, to the right audience at exactly the right time during their shopping journey, via on- and off-platform advertising solutions. We can be virtually everywhere a consumer is while they are online and in-market.
3. Our cross-channel platform allows budget to move freely, from one channel to another, in order to seek the highest outcome at the lowest price. Very few vendors, if any, have similar capabilities and we will demonstrate this later when we cover our BOS (Budget Optimization System).
The acronym AIA stands for?
What is Automotive Inventory Ads
Name 1 reason a dealer should consider VLAs?
VLA fulfills the search advertising goal “Be Top Result”
VLA ads are hyper relevant and deep link to inventory
Hyper Relevant – not being clicked by accident (“clicked with intent”)
Deep Link – drives traffic to VDP
The “Auction” is less Crowded - There is more Carvana, Vroom/CarMax/3P site participation than dealers. Your dealers competition in their auction can help determine if VLA are a good solution for them
Name a key difference between in-the-moment support and Website Performance Management?
Website Performance Management offers dealers a strategic advisor to help maximize website performance and make the most out of online traffic.
Expert guidance on conversion strategies.
Strategies backed by GA data.
Help dealers get the most value from website platform.
Merchandise inventory to drive shopper engagement.
Act as an extension of your team.
What are the monthly requirements for posts for Sales, Service, Parts/Bodyshop/etc?
What is
Sales 2 min up to x5
Service 1min up to x3
Parts/Body Shop, etc 1 min up to x3
What is the recommended starting budget for a focus model?
What is $2,000
The last step in the Social Suite Experience consumer journey
What is lead form submitted and uploaded to Dealer's CRM
Name 1 used (VLA) vehicle benefit?
What is:
Extension of SEM
Compete with 3rd Party (like Cars.com)
Less Local Dealer Comp.
Improved Turn means a reduce time on the lot = less profit loss for the dealer.
Potentially lower CPC
This is the consolidated place for all digital marketing metrics that easily illuminate the path to effective digital marketing spend.
What is GRACE.
Easy to understand reporting.
Custom metrics and custom inventory identifiers.
What is the frequency in which photos need to be added to the core listing?
What is Monthly up to x5 min x1
This Ad channel helps dealers drive awareness and reach
What is Display.
Display and Retargeting allow us to reach shoppers at multiple points in the journey as well. The Inspiration, Discovery and Engagement phases.
Display ads show in hundreds of thousands of placements within the Google Ad Network, and allow us to align with auto-intending audiences and deliver our message.
Name 1-3 factors to consider when recommending a dealers social suite budget.
What is:
Strategy (Used/New/Service/etc.)
VIN count
DMA size
Name a piece of VLA "anatomy".
What is:
1.Image 2.Title 3.Price 4.Condition 5.Mileage 6.Location Name 7.Location Town
Give 1 example of what "built to be flexible or scalable technology" means?
Examples of our flexible platform:
Get your brand in front of customers, and keep it update. Timely and efficient.
Create a page in <60 seconds
Duplicate page layout and style to other pages on same site
Copy page layout, style, and content to other Ansira websites
Cross-site content sharing
Inline, rich text editing capabilities
Sincro website customers who have PowerSEO experience a significant increase in what 2 areas?
What is both inventory engagements (+87%) and leads (+86%)
An example of an off-platform channel
What is Pinterest, spotify or tik tok
The minimum budget for social suite to integrate with a dealer DMS
What is $2,500
If media spend is under $2,500 what is the fee?
What is a $495 flat fee.
How do we give dealers more "protection with no extra cost"?
What is ADA or acessiBe partnership:
litigation support
AI powered audits
Accessibility interface
With ADA lawsuits on the rise, protect your dealership with the only platform built to enable compliance with WCAG 2.1 Level AA standards. For an additional layer of accessibility, many OEMs also get the full accessiBe solution at no additional cost.
What tool would you use to crawl a site as a search engine would; Check for errors, missing/duplicate data, and optimization opportunities?
What is Screaming Frog
Describe what "the right place at the right time" means in your own words?
Something like:
Having your message in front of shoppers, no matter where they are in the buying cycle, and having advertising coverage that corresponds to those stages. Ideally, your advertising strategies would follow the shopper throughout the journey until they ultimately purchase with you.
Why to choose Sincro for your Automotive Social Advertising(3 reasons)
Microsite Experience
Reporting dashboard
Automatic bid and budgeting logic
After Completing Site/Business Verification + Linking Google Ads how long does it take to launch?
Safe estimate is 14 days from launch to live ads. Time is important. VLAs are not easy to set up. We are really good at this. Can we beat 14 days? Probably - does it take time to set up? - YES!
Google is the auction curator and its a new product. And its has to be a quality search experience. All those things need to be excellent. High bar of entry.
What two AWA categories did Sincro/Ansira win awards in during 2022 OR 2023 ? Be specific.
Sincro is honored to be the winner of two 2022 AWA Awards in the categories of Websites Best in Class and Rising Star for GRACE (Google Reporting Analytics Creator Experience). In 2023 we won AWA, digital marketing solution and Ansira website platform!
Where can you access all your performance data anytime, built from an authoritative source?
What is GRACE - Google Reporting Analytics Creator Experience