Industry Trends
In-Demand Skills
Program Improvements
Wildcard
100

Creators are shifting to this quick, vertical style of storytelling.

What is short-form content?

100

The #1 skill: the ability to quickly learn new ____.

What is software?

100

Students should have more of these real client opportunities.

What are real-world projects?

100

This content style “sticks” because it’s funny and memorable.

What is joke content?

200

Businesses increasingly use humor and meme-style posts in this type of marketing.

What is trend/joke-based marketing?

200

These soft skills are valued more than some technical skills.

What are communication and reliability?

200

Visiting professionals who share current industry expectations.

What are guest speakers?

200

Students should always know how to safely fly this piece of equipment.

What is a drone?

300

This technology is becoming common in modern video and photo workflows.

What is AI-assisted editing?

300

Students must stay aware of current ____ if they want to stand out.

What are trends?

300

The program needs to strengthen instruction on this essential business skill.

What is client communication?

300

Many local jobs involve this business-focused skill set.

What is marketing?

400

Brands want more authentic, story-driven ____ in their content.

What is storytelling?

400

Writing, photography, video, and animation together create this skillset.

What is cross-disciplinary storytelling?

400

This professional process should be taught more intentionally.

What is workflow?

500

Companies want creatives who can do photo, video, design, AND social media.

What are hybrid creatives?

500

This creative trait matters more than AI in making content stand out.

What is originality/creativity?

500

Students need stronger habits in these character traits.

What are accountability and responsibility?