What Is It
The statement which should be short, preferably one sentence, and as many managers as possible should have input into developing the statement.
Vision
A mission statement contains an organization's ___________.
a. identity and purpose
b. deadlines and targets
c. diversity policy
A. identity and purpose
What are the two types of a mission statement?
Customer-oriented missions
Product-oriented missions
Is this a vision statement or a mission statement?
"To be, and be recognized as, the best consumer products company in the world."
Vision Statement
Which mission statement component refers to the firms acknowledgement to social, community and environmental concerns?
Concern for public image
Focus on what products or services to serve rather than what solutions to provide for customers.
Product-oriented missions
A mission statement should be less than _________ words in length.
250
Give 3 other names for mission statement.
- A creed statement,
- A statement of purpose,
- A statement of philosophy,
- A statement of beliefs,
- A statement of business principles, or
- A statement “defining our business,”
Which of the nine essential components of mission statement does the statement below belongs.
"Our emphasis is on north American markets, although global opportunities will be explored."
Markets
We believe our first responsibility is to the doctors, nurses, patients, mothers, and all
others who use our products and services. (Johnson & Johnson)
Which mission statement component the statement above belongs?
Customers
Define organization’s purpose in terms of meeting customer needs or providing solutions for them.
Customer-oriented missions
We will lead our industries in the application of appropriate technologies.
Technology
Choose 3 answer that are NOT TRUE.
a. Vision is a short-term objective.
b. Mission Statement reflects the firm's self-concept.
c. Mission is a short-term objective.
d. There are 9 components of vision statement.
e. Vision gives detail on present goals.
a. Vision is a short-term objective.
d. There are 9 components of vision statement.
e. Vision gives detail on present goals.
Which of the nine essential components of mission statement does the statement below belongs.
"We will deliver value to our shareholders, positive operating results and industry-leading earnings."
Concern for survival, growth, and profitability
It is the mission statement component which refers to the firm’s distinctive competence or major competitive advantage.
Self-Concept
Who is the Father of Modern Strategic Management?
Peter Drucker
One characteristics of a mission statement is that, it should be ______________ in the sense that it motivates readers to action.
Give at least three examples of stakeholders in an organization.
Stakeholders include employees, managers, stockholders, boards of directors, customers, suppliers, distributors, creditors, governments (local, state, federal, and foreign), unions, competitors, environmental groups, and the general public.
Which of the nine essential components of mission statement does the statement below belongs.
"To contribute to the economic strength of society and function as a good corporate citizen on a local, state, and national basis in all countries in which we do business"
Concern for Public Image
What is the first step in the process of developing vision and mission statements?
Select several articles about the statements and ask all managers to read them as background information.
A mission statement needs to be broad to settle differences effectively among, and appeal to, an organization’s diverse stakeholders.
This applies to which characteristic of a mission statement?
Reconciliatory
We will emphasize training, embrace diversity and provide growth opportunities for our associates and our dealers.
Concern for employees
Give 5 Components of Mission Statement that are present in the statement below.
Procter & Gamble will provide branded products and services of superior quality and value (1) that improve the lives of the world’s (2) consumers. As a result, consumers (3) will reward us with industry leadership in sales, profit (4), and value creation, allowing our people (5), our shareholders, and the communities (8) in which we live and work to prosper.
Customers
Market
Concern for survival, growth, and profitability
Self-Concept
Concern for public image
Concern for employees
We will operate at the highest levels of ethics and compliance with a focus on exemplary corporate governance.
Philosophy
There is only one component of mission statement that is lacking on the statement given below. What is it?
Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. in doing so, Dell will meet customer expectations of highest quality; leading technology; competitive pricing; individual and company accountability; best-in-class service and support; flexible customization capability; superior corporate citizenship; financial stability.
Concern for Employees