Visual Analysis
Aesthetics
Representation
Images and Ideology
MISC
100
This ethical theory argues that people should act in the way that brings them the most personal pleasure.
What is Hedonism?
100
These are the 4 colors of CMYK.
What are Cyan, Magenta, Yellow, and Black?
100
Representation is... (definition)
What is the use of language, marks, and images to create meaning about the world around us?
100
Deluca describes Image Events as... (definition)
What are staged acts of protest designed to attract media attention?
100
These are two effects of modernity which ultimately effect images.
What are:
Rationalization: Emphasis on logic and efficiency
Secularization: Decline in religious influence on society
Individualism: Focus on personal rights and freedoms
Capitalism: New economic system based on private ownership and free markets
The rise of mass media and global communication
Increased literacy and access to education
200
Analysis from this perspective asks questions like: How was the image produced? What techniques were employed?
What is the Technical Perspective?
200
These are the three types of form.
What are dots, lines, and shapes?
200
Images that convey misinformed opinions that have the weight of established facts are...
What are pictorial stereotypes?
200
This is the affective element of an image.
What is punctum?
200
Oliviero Toscani was an influential creative director who used what visual strategy?
What is Shock Advertising?
300
An analysis from this perspective considers how the person doing the analysis feels and thinks about the image.
What is the Personal Perspective?
300
Film would be an example of this kind of movement.
What is Apparent Movement?
300
This is the role of the image in the process of ideology.
What is not just representation, but also production and maintenance of ideologies.
300
Mirzoeff's concept of visuality explains...
What is that the visual is structured by the power relations which define the visual field and politics for a given image AND/OR that what we see, how we see it, and what we take away from it are largely defined by sociopolitical forces.
300
These are three features of modernism in images.
What are:
Departure from realistic representation
Exploration of abstraction and non-traditional techniques
Emphasis on the artist's subjective experience and interpretation
Influence from technological advancements and scientific discoveries
400
An analysis of an image using this perspective asks questions about how the metaphors and symbols used in the work convey meaning.
What is the Cultural Perspective?
400
This type of movement is the motion of eyes as they scan across a field of view.
What is Graphic Movement?
400
True or false: A representation of a thing is not substantially different from the thing it represents.
FALSE - Representations are wholly distinct from the things they represent.
400
These are three features of Image Events.
What are using dramatic visual imagery, aiming to challenge dominant ideologies, and their use by social justice/environmental movements?
400
This is the relationship between shock advertising and Rosemarie Garland-Thompson's concept of 'starting'.
Accepting responses that outline 2/3: 1) that shock advertising uses novel imagery to invite staring and 2) it often exploits the people in the image to do this but 3) you can build shocking images so that the stare is productive
500
This is a basic analysis of the attached image from a critical perspective.
(Accepting answers that outline discussions of oppression and exploitation (regarding racism and sports) or discussions of racism in America's society at large).
500
Aesthetics is... (definition)
What is the inquiry into the nature of sense perception AND/OR the consideration of an image's beauty, style, or creative expression.
500
Finish this sentence (from your notes): The images produces by photography are both informative and expressive...
What is, "but they are never “true” or “false”, “real” or “unreal”.
500
This is the truth function of the photograph.
What is studium?
500
What does Barthes' mean when he says that there is no true "author" of the image?
What is that because the creation of our images (and other texts) is so complex and networked, authorship as a concept is not very useful to the modern image?