Line and Texture
Color
Typography
Shape and Form
Visual Elements
100

A way a surface feels or is perceived to feel.

What is Texture?

100

These types of colors are created when mixing 1 primary color with a neighboring secondary color.

What are tertiary colors?  

100

Details or small decorative flourishes on end of strokes that make letters/symbols.

What is Serif?

100

This visual art element is measured by height, weight and depth.

What is Form?

100

Surface is also known as this.

What is layout?

200

Adding hierarchy, drawing eye to specific point, borders, dividing information.

What is 'how line can be used in design?

200

These 3 colors created the basis of the color wheel.

What is Primary Colors/Red, Blue, Yellow

200

This is the most direct way to communicate a message in a design.

What is Typography?

200

This shape type is found in nature and can be drawn free hand.  

What is Organic Shape?

200

Red, Yellow and Orange Colors are classified as these types of colors.

What is Warm Colors?

300

A patterned format that triggers visual senses.

What is Patterned Texture?

300

These colors are found next to each other on the color wheel.

What are Analogous Colors?

300

Typefaces that do not use small lines or flourishes on the ends of a character/letter.

What is Sans Serif?

300

A 2 dimensional object that is measured by height and weight.  

What is Shape?

300
A complete work/design using visual elements placed or arranged in layout.  

What is Composition?

400

An identifiable path created by a point moving in space.

What is Line?

400

Purple, Green and Orange, these three colors are examples of this color type.

What are Secondary Colors?

400

The art of drawing letters using multiple strokes.

What is Hand Lettering?

400

Tone, Texture, Color, Shadows and Shading help this element show dimension.  

What is Form?

400

This type of layout is made up of many groups of shapes.  

What is a Complex Layout?

500

Organic or geometric shapes that have been placed in a random order.  This type of texture can be environmental, biological or man made but triggers emotional senses.

What is Image Texture?  

500

These colors are found on the opposite ends of the color wheel.

What are Complementary/Contrasting Colors?

500

This lettering style creates lines where the line weight stays consistent from start to finish.

What is Monoline Lettering?

500

This is the distance between shapes.

What is Proximity?

500

The White or Empty Space of a design.

What is Negative Space?