Show:
10 COMMANDMENTS
WINDOW WONDERLAND
AEROGRAM
WHATS FOR LAUNCH
STANDARDS AND PRACTICES
100
This book can answer most of your visual questions
What is The How To Manual
100
Your window isn't finished until you've pointed these correctly on your window mannequins
What are lights
100
This section of Aerogram tests your "How To" knowledge.
What is THE POP QUIZ
100
This is your guide to receiving and processing merchandise before each Launch.
What is MERCHANDISE CHECKLIST
100
We want our customers to notice this new projection at the front of the store
What is fashion
200
One should always use this when faced with challenging decisions.
What is common sense
200
The elements in your windows should be arranged into a tight what?
What is composition
200
This golden opportunity is announced in Aerogram 4x a year.
What is THE GOLDEN BULLDOG
200
This is where you go for the big ideas of each Launch.
What is DM FOCUS
200
We've been changing our projection to attract this customer
What is the teenage girl
300
Should always be aimed correctly after each Launch
What is lighting
300
Window floors should be checked daily for these retail rodents
What are dust bunnies
300
This seasonal tool, which is provided in Aerogram a week before each Launch, helps all associates suggest easy add-ons to each customer.
What is AMPED IT ACCESSORIES
300
The tool that you use to map out each Launch.
What is BLANK DIAGRAMS
400
These great selling tools should always be on the floor, not in the stockroom
What is mannequins
400
This Launch task break down helps stores schedule their team appropriately.
What is THE LAUNCH CADENCE/EXECUTION STRATEGY
400
This is one of the last elements that you add to embellish your mannequins each Launch.
What are ACCESSORIES
500
This section of Aerogram is possibly the most important. It provides all stores with weekly product news and notes.
What is MERCHANDISING UPDATES
500
You use this tool to follow up on all points discussed during the pre-launch tour.
What is the LAUNCH TOUR