This is used to attract attention, place emphasis, represent particular moods and feelings, symbolise something and/or influence the emotional response of the viewer.
What is colour?
This is the directed look of a character to the viewer or to other characters or objects in an image.
What is gaze?
A form of non-verbal communication, communicated via the face, which can convey the attitude, feelings or personality of the individual shown.
What are facial expressions?
When you decide which objects will be placed where, for example, in the foreground, middle ground or background
What is positioning/layout?
The gestures, stance or position of a character, which can convey the attitude, feelings or personality of the individual shown
What is body language?
How close together or far apart characters are placed, giving insights into relationships etc.
What is social proximity?
The part of the image that your eyes are first drawn to
What is the salient image?
The use of an image to represent one or more ideas.
What is symbolism?
The way the reader moves from the most salient to the least salient elements on a page.
What is a reading path?
The placement of two or more ideas, characters, actions, settings, phrases or words side-by-side for a particular purpose, for example to highlight contrast or for rhetorical effect.
What is juxtaposition?
Examples include: close ups, extreme close ups, medium shots, long shots, tilted up or down shots.
What are shot types?
The use of recurring images, symbols or text.
What is a motif?
What are the lines, visible or invisible, often created by such things as roads, pointing fingers or extended arms, that lead your eye from one element to another?
What are vectors?
This separates, connects or confines elements of an image. May be created with a border or by other objects.
What is framing?
References to other images/visual media, including art, films, pop culture, religious icons, etc.
What are allusions?