True or False
Visual merchandising is a form of personal selling because its artistic aspects focus on the customer's emotional buying motives.
False
What part of the store layout includes the aisles?
A. The storage Space B. The selling space
What is The Selling Space
Ikea mainly has ___ displays which models rooms in a regular home.
What is Architectural
A new retail clothing store whose target is girls, ages 14-21 should use strong colors and bright lighting to attract customers.
True
In order to emphasize the message of freedom of movement in shoes, what type of lines should be used?
A. Straight B. Curved
What is Curved
____ colors are colors that are next to each other in the color-wheel.
What is Adjacent
Mannequins are considered valuable tools for enhancing the shopping experience.
True
If CDs were overshadowed by a large flat screen monitor from a competitor, what did the display lack?
A. Balance B. Focal Point
What is Focal Point
Display ____ is essential because it keeps displays attractive to customers.
What is Maintenance
The storefront projects a brand identity and distinguishes a store from its competitors.
True
What would the type of display be when you have an elaborate display of utensils and pans?
A. Line-Of-Goods B. Related Merchandise
What is Related Merchandise
When a small item(s) are paired with bigger items, it is called ___ balance.
What is Formal
Lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise
False
What would the setting of a display be when mannequins are engaged in actual season-appropriate sports?
A. Semi-realistic B. Realistic
What is Realistic
A ___ is a good geometric shape for a display.
What is Triangle