These consist of model rooms that allow the customer to see merchadise may look intheir home.
What is architectural display.
100
The principal installations in a store.
What are fixtures.
100
This suggests a room or locale but leaves the details to the viewer's imagination.
What is semirealistic setting
100
This illustrates the relationships amoung colors.
What is the color wheel?
200
Architectural canopy that extends over a store's entrance.
What is marquee.
200
Usually display expensive merchandise.
What are types of closed displays.
200
Can be used to promote a particular brand.
What are interior graphics.
200
A display has _____ seconds to attract a customers attention.
What is 4 to 6.
200
These are found on the opposite of each other on the color wheel.
What are complementary colors?
300
These primarily attract attention and project brand identity.
What are signs.
300
Interactive point of purchase displays,
Kiosks
300
Display lighting should be ______ to ______ tiem brighter than the store lighting.
Two to five
300
This type of setting focuses on color and form rather than imitate, reality.
What is Abstract Setting.
300
These are located next to each other on the color wheel, sharing the same undertones.
What are adjacent colors.
400
These initiate the selling process, create excitement and attract prospects
Window Display
400
Designed to promote impuls purchases
Point-of-Purchase displays
400
This type of retailer might install expensive chandeliers.
What is prestige retailers.
400
This decides the theme of the display.
What is merchandise.
400
Three colors equally spaced on the color wheel for example: red, yellow, and blue.
What are triadic colors?
500
Member of the marketing team that is responsible for the totla merchdise or service presentaiton, the overall brand image, and even building and placement of design elements.
Who is the Visual Merchandiser.
500
Also called properties and are special display elements. May include scenery and mannequins
What are props.
500
Interior features that can be covered to reinforce store image.
What are walls.
500
This type of setting depicts a room, area, or recognizable locale.
What is realistic setting.
500
An area in a display that grabs you attention first.