Definitions
An appeal to emotion
Pathos
An exaggeration.
The art of effective communication through visual elements such as images, typography, and texts.
Visual Rhetoric
An appeal to logic
Logos
A comparison between two similar things; a complex metaphor or long simile.
Analogy
The three things to rhetorically analyze an image
Audience, purpose; context
An appeal to trust and credibility
Ethos
A comparison
Metaphor
What is used by a speaker that is used to manipulate how their argument sounds (literally sound-wise)
Aural Devices
A brief personal story about something that happened to the speaker
Anecdote
The art of effective or persuasive speaking or writing. Language designed to have a persuasive or impressive effect on its audience.
Rhetoric
This helps the audience figure out the emphasis of an image using certain hues emitting light to catch the eye's attention.
Color
Places opposite words, ideas, or qualities parallel to each other. The contrast between them creates greater emphasis and clarity.
Antithesis
Strategies of rhetoric that classify the speaker's appeal to the audience.
Modes of Persuasion
Tones, sounds, music, etc. are all part of...
Aural Devices