A
B
C
D
E
100
How large or small something is
Size
100
When the camera looks down on something
High Angle
100
The path you take when you view a visual text
READING PATHWAYS
100
The viewer/audience that an advertisement wishes to target, influence or manipulate
Target Audience
100
what is the effect of high angle shots?
When 'high angle' is used, the subject looks powerless . A high angle makes the viewer feel a sense of power
200
Hues used to signify character traits or evoke a behaviour response
Colour
200
This is an example of ?
Low angle
200
The subject looks directly at the viewer
Demand gaze
200
What does the yellow color represent about the character/ behaviour traits?
Positivity, Joy, Happiness, fun, warmth, curiosity, Clarity
(any of the words are correct answers)
200
what is the effect of low angle shots?
low angles' make the subject look more powerful and makes the viewer feel powerless.
300
The subject does not look at the viewer and focuses on the other characters
Offer gaze
300
This is an example of ...?
High Angle
300
Visible or invisible lines that draw the reader's eye
Vectors
300
what is a vector?
A vector is a line that leads your eye from one element to another.
300
what are the three techniques that influence the viewer's gaze around a visual text?
Vectors, Salience, Gaze
400
What are three different uses of light to create mood?
Use of warm, bright lights; Use of Soft lights; Use of Shadows
400
Fundamentally, What is the main component of an logo or an advertisement?
Image
400
Consider which objects have been placed in the foreground, middle ground or background.
Positioning
400
What is background and foreground?
The parts of the picture that are closest
to you (the viewer) are in the foreground;
the parts that are furthest away from you
are in the background.
400
What is the purpose of high angle in advertising?
manipulate the viewer to feel like they are on a similar level as the product
500
Placing visual elements side by side to create contrast
JUXTAPOSITION
500
The element/s in an image which stand out and attract the viewer's attention
Salience
500
to fixate information that is distinctive whilst ignoring everything else that does not stand out.
Salience Bias
500
Comparing "before" and "after". Changes in perspective, point of view, and colour and saturation style can be made to evoke comparisons.
Contrast
500
What is the purpose of low angle in advertising
It manipulates the viewer to judging the product as bigger, bolder, and more reliable