A
B
C
D
E
100
How large or small something is
Size
100
The picture of a business
Logo
100
Thick, dark writing
Bold text
100
The viewer/audience that an advertisement wishes to target, influence or manipulate
Target Audience
100
Where something is placed in the advertisement
Position
200
Used to show a feeling: warm, bright, cool
Colour
200
This is an example of ?
Low angle
200
What is included/excluded around an image
Framing
200
What does the yellow color represent about an advertisement?
Positivity, Joy, Happiness, fun, warmth, curiosity, Clarity, happy, excited
(any of the words are correct answers)
200
what is the purpose of advertisement?
to persuade people to buy something or visit a place
300
What a person's face shows
Facial expression
300
This is an example of ...?
High Angle
300
The style of the writing
Font
300
What is a contrast?
Using very different colours, sizes or images next to each other.
300
What is a purpose of a logo?
A logo helps the audience remember the brand. It builds recognition and credibility
400
What technique is used when a picture or image represents a bigger idea?
Symbolism
400
A _________ reinforces the main message and makes it memorable
Slogan
400
"What is included or excluded around an image"
This is definition of _____ technique.
Framing
400
What is background and foreground?
The parts of the picture that are closest
to you (the viewer) are in the foreground;
the parts that are furthest away from you
are in the background.
400
What is the purpose of emotive language?
To make people feel strong emotions or to influence how someone feels about something.
500
"I'm so hungry I could eat a horse!"
What technique is used in this statement?
Hyperbole
500
The element/s in an image which stand out and attract the viewer's attention
Salience
500
"Who wouldn't want to be a millionaire?"
What technique is used in this statement?
Rhetorical question
500
"Time after time"
"Home sweet home"
"It is what it is"
What technique is used in those statements?
Repetition
500
What is the purpose of using colours in advertisement?
To create a mood or feeling