Department Standards
A space outside of the department, generally on the hard aisle, designated for visual use only
What is a Common Area Presentation (CAP)?
To Attract, Engage, and Connect
What is the Storytelling Continuum goal?
The act of enhancing the customer experience and driving business using visual techniques.
What is Visual Merchandising?
Are the items in which buyers invest heavily for the season.
What are Key Items?
These are 2 Italian designers. Their last names are named after this famous brand.
Who are Dolce&Gabanna?
1 for every 4 fixtures
What is the Department Signing Standard?
This is the document utilized to support the understanding of the VM + DM Partnership.
What is the Floor Readiness Guide?
Overview of a department to illustrate best zone adjacencies
What is a Heat Map?
This is utilized to identify, locate, and label items in photoshare
What is a Naming Convention?
Created the collection Baby Phat
What is Kimora Lee Simmons?
52in/54in
What are the Standard fixture heights?
Brand, Trend, Commercial, Best Of
What are the Styling Methods?
Next to or adjoining. Used to describe fixture or shop locations in conjunction to one another
What is Adjacent?
Information providing clarity and guidance on the latest and upcoming trends and styling direction.
What is the Fashion Focus?
A former model that hosts an american show, looking for Americas next top model.
Who is Tyra Banks?
A flat sketch or drawing of the store or department floor space with wall areas, aisles, and fixture placement depicted
What is a Floor Plan/Schematic?
We use these categories to give context to how the customer approaches shopping in stores and what influences why they are dressing. These categories are represented across the selling floor and are not necessarily department specific.
What are Customer Segmentation/Life Stages?
Codifying a universal design language which defines the consumer style preferences that matter most. Each one is identified by key design elements that consider market research derived from consumer attitudes, interests and aspirations.
What are Aesthetic Pillars?
Inspired Styling, Trim Installation, Consistent Execution, Lighting, and Daily Store Walk
What is the VM 5 Point Standard?
This Designer created the little black dress.
Who is Coco Chanel?
Lifestage, Priorities, Occasion, Price Point, Brand, Fit, and Seasonality.
What are the Ingredients of a Department?
Categories to give context to how different customers express their aesthetics.
What are Customer Lifestyles?
Essentially storytelling through exaggeration, these can add theater and drama to a look. Bare shoulder, tied and tucked, pushed sleeves, rolled or cuffed can be powerful styling vehicles that can also be nothing more than a distraction to the fashion.
What are Styling Ques?
Smaller subsets which, all together, demonstrate a range of stylistic expressions within each Aesthetic Pillars. When applied, these develop and evolve the Pillars, serving as the foundations for the seasonal trends.
What are Aesthetic Filters?
Three of the biggest fashion capitals of the world.
What is New York, Milan, and Paris?