1
notes added to a text while participating in active reading
annotation
the author's attitude toward the subject
tone
the persons reached by a book, radio or tv broadcast, ect.
audience
the choice and use of words and phrases in speech or writing
diction
a claim made to rebut a previous claim
counterclaim
a quotation from or reference to a book, paper or author, especially in a scholarly work
citation
a subject for a composition or essay
thesis
an assertion of something as a fact
claim
enough, adequate
sufficient
the author's reason for writing the piece
purpose
a statement, reason or fact for or against a point
argument
the main idea of writing; the point the author wants you to remember most
central idea
the quality of being trusted or believed in
credibility
stated clearly and in detail, leaving no room for confusion or doubt
explicit
an appeal to ethics and credibility
ethos
closely connected or appropriate to the matter at hand
relevant
a mistaken belief, especially one based on unsound argument
fallacy
an appeal to emotions
pathos
an appeal to logic and reason
logos
the author's perspective on the topic
point-of-view
the explicit or direct meaning or set of meanings of a word or expression as distinguished from the ideas or meanings associated with it or suggested by it
denotative
faulty or mistaken logic
fallacious reasoning
signifying or suggestive of an associative or secondary meaning in addition to the primary meaning
connotative
the art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques
rhetoric
a conclusion reached on the basis of evidence and reasoning
inference