Risk Avoidance
Used when a business anticipates risk and refrains from certain business activities in order to avoid the risk.
Sampling Plans
A course of action that obtains data or observations from a group
Quality Insurances
Includes the processes used to ensure a product is free of defects and/or meets a desired level of service
Investor
A person that puts money into a project or small business, with the hope of eventually receiving profit
Quota
A limit on either the quantity or value of a product that may be imported
Financial Resources
Funds available to a business or person for spending in the form of cash, credit or securities.
Marketing Strategies
Identifies a target market and coordinated marketing mix selections to create sales.
Marketing Research Brief
A written document that includes a market and strategic overview, background information, role of research, objectives, suggested approach and research target, reporting requirements, timing, budget and existing research or other information related to the study.
Limited Partnership
A business arrangement in which the day-to-day operations are controlled by one or more general partners and funded by limited or silent partners who are legally responsible for losses based on the amount of their investment
Knowledge
Awareness or familiarity gained by experience of a fact or situation
Financial Ratio
Financial ratios provide a comparison between financial statement items to determine the strength or weakness of a company. The most common ratios are: net sales to net worth and net income to net sales
Marketing Plan
A formal document that specifies a company's activities for a determined amount of time
Service Marketing
Refers to the marketing of an intangible product (service) - including developing the service, identifying the target market, and determining price, promotion and distribution of the service
Unicorn
A startup company, usually privately-held, which reaches a valuation of over $1 billion
Inventory
Amount of merchandise on hand at any particular time
Capital Expenditures
The amount spent to acquire or upgrade an asset that will increase the efficiency of the production or operations of a business for the long term.
Buying Signals
Actions that a consumer does to indicate that they are ready to purchase
Marketing Plan
A formal document that specifies a company’s activities for a determined amount of time
Patent
Authorization or license granted to an inventor that prevents others from making, using, or selling their invention
The materials that are consumed within an office setting during normal business operations.
Securities Information
Information provided regarding an investment instrument issued by a corporation, government or other organization that demonstrates whether it is debt or equity
Signiture
Name of the adertiser and/or logo that is the identification for a business in a promotional message
Buzz Marketing
Develops from a viral marketing technique used to get consumers talking about a product
Outsourcing
Obtaining goods or resources from a source outside of the company
Six Sigma
The strategy involves creating groups of people within the business or organization who have expert status in various methods, and then each project is carried out according to a set of steps in an effort to reach specific financial milestones. A six sigma process is defined as one in which 99.99966% of products created are expected to be statistically free from defects.