no
informing about how the product works or helps you
What is Claim
Using words like amazing and incredible to make products seem really exciting
What is Hype
Telling you what to do
What is Call to Action
Using ads to make you laugh
What is Humor
Using a product to solve something you worry about, like bad breath
What is Fear
Using images
What is Association
Repeating a message or an idea so you remember it
What is Repetition
Showing or announcing a discounted price
What is Sales and Price
Featuring someone, like a celebrity, saying how the product worked for them can be convincing
What is Testimonials and Endorsments
Promoting a special ingredient
What is Special Ingredients
Using a chance to win a prize to attract attention
What is Prizes, Sweepstakes, and Gifts
Putting a commercial into the form of a game
What is Games and Activities
Using sights and sounds to appeal to your senses.
What is Sense Appeal
Suggesting that you must have the product to be happy, popular, or satisfied
What is Must-Have
The color of blood
What is Red