The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
100
To make sure the project's quality doesn't suffer
Why is it important to think ahead about how you will monitor your project?
100
So you can achieve your objectives
Why is it important to define your project precisely?
100
change
What should a business anticipate when developing a project plan
100
To outline all of the activities needed to prepare for the event
Why do event organizers develop production schedules?
200
distributing information about a NASCAR race
Which of the following is an example of marketing the sport event:
200
young men, ages 12-34
The promoters of an extreme-sports weekend would most likely target which of the following
200
Buying commercial time on television
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
200
Merchandising
Which of the following marketing activities involves responsibility for a sport organization's licensing activities:
200
achievement
The core benefits to customers who purchase sport products include entertainment, health, and
300
event
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
300
Which of the following is a true statement about project planning:
With a project plan, you can mentally walk through your project from start to finish
300
their occupation
One of the main differences between professional and amateur athletes is that for professionals , the game is often
300
niche market
Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
300
Provides products that are different for each consumer
Which of the following usually is a characteristic of the sport/event industry:
400
at the same time
A characteristic of an event is that it is produced and consumed
400
satisfy customer wants
What should a sports or entertainment event do in order to be successful?
400
disposable income
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
400
spectators
Which of the following help create the excitement and enthusiasm that make the games what they are:
400
include spectators and participants
A unique characteristic of the sport industry is that it seeks to attract markets that
500
demographics
Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
500
unique experience
One characteristic of event marketing involves promoting and selling a(n)
500
psychographics
When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
500
sponsorship management
A person responsible for matching up corporations with events that reach their target market has a career in
500
Media relations
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization: