vocablulary
controllers
Take-charge and want control of themelves
collaborators
Easy-going relationship oritented
Analyzers
Who analyze others and situations
sociallizers
Outgoing thrive on change and enjoy meeting people
Research
one way to ensure that you know your target audience
specificty
Researching your target audience
needs
Knowing the specific needs of the andience
Strategy
addressing your target audience based on your research
Formative evaluation
Determines who needs the communication program / intervention
process evaluation
measures effort and the direct outputs of program
outcome evaluation
measures effect and changes that result from the campain