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100
Rented Goods services?

A product that involves giving consumers limited use of a good for a certain period of time

 
100
What is feature in marketing?

Describes an actual part or physical characteristic of a product

 
100

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

Media relations
100

Which persons help create the excitement and enthusiasm that make the games what they are?

spectators
100
What does a feature do?
Describes an actual part of a product or service.
200

Separability

 A product’s ability to be considered apart from its provider

 
200
Benefit?

Describes how a product will directly offer a user a solution


200

A person responsible for matching up corporations with events that reach his or her target market has a career in which area?



Sponsorship Managment
200

Which is an example of promoting a sports event?

 a)- Delivering golf clubs to a sporting goods store 

 b)- Selling licensed merchandise 

  c.)-Holding a race for SADD 

D.)- Distributing information about a Carolina Panthers game 

Distributing information about a Carolina Panthers game 

200
What is a rational motive.
Conscious, logical thinking based on what the product may offer 
300

Smoothing?

Offering consumers a discount for purchasing products that otherwise would go to waste

 
300
Market?

includes the group of all potential customers who share common needs and wants, and have the ability and willingness to buy the product

300

For a sports organization, which marketing activities involve responsibility for licensing activities?

merchandising 

300

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of which type of marketing?

event
300
Emotional Thinking in Marketing.
Feelings, social improvement, recognition, power, love/family qualify as emotion thinking.
400
Owned Goods Services?

A product that involves repairing or changing a good that the consumer has already purchased.

 
400

Target market

Includes the group of consumers that a company desires to have as customers

400
What is sports marketing?
The involvement of sports to develop, promote and distribute goods and/or services to satisfy the needs and wants of customers.
400

A characteristic of an event is that it is produced and consumed in which situation?

at the same time
400
What is a unique benefit?
Something that is specific to the product or service
500
Venues

A product that involves repairing or changing a good that the consumer has already purchased.

 
500
Why is it important to have a target market?
To know who you are targeting and who the campaign is towards
500
What does a marketing director do?
They manage all aspects of the marketing department including all social media, ect.
500

One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players?

their occupations 


500
What is Benefit in marketing?
Describes how a product or service will directly offer a user or solution.