vocabulary
controllers
take-charge and want control of themselves
collaborators
easy-going, relationship-oriented
analyzers
who analyze others and situations
socializes
outgoing, thrive on change and enjoy meeting people
reseach
one way to ensure that you know your target audience
specificity
researching your target audience
needs
knowing the specific needs of the audience
strategy
addressing your target audience based on your research
formative evaluation
determines who needs the communication program/intervention
process evaluation
measures effort and the direct outputs of program/interventions
impact evaluation
measures community-level change or longer-term results
outcome evaluation
measures effect and changes that result from the campaign